Need Some Advice Regarding Placements (8)
Hey guys,
So I've been running a ZA campaign for about 5 days now on ZeroPark. I ran it on pop and domain at different payout tiers. Domain with a high payout came out way on top so that's the offer I've kept live.
Here are the basic stats:
Impressions: 6846
Conversions: 17
Spend: $102.12
Payout: $81.60
I've calculated statistical significance and its still in the realm of being potentially profitable. The problem is that every single conversion has come from a different target which makes optimization really difficult.
Is it worth duplicating the campaign with a different lander and letting it RON or should I wait until I gather more data or should I give up on the campaign entirely?
Traffic in ZA is ridiculously expensive right now on ZeroPark - I'm paying $0.05 per view right now to stay in second place. The fact that I'm still managing to remain within -20% ROI at this payout gives me faith that the campaign is worth sticking with but the fact that I've been running blind for almost a week with little data to show for it is disconcerting.
Any advice would be greatly appreciated.
Optimizing sources like ZP is quite complicated exactly because it is always doing this - conversions come from all over the place, from random small placements. The only way to optimize this is to go cut placements that are really poor - they either send bots, or don't click through the LP's at all or send a lot of traffic but the conversions don't come.
Of course you can also work on the LP's if you're using them at all. -20% certainly should be optimize-able into profit. I wouldn't give up on the campaign, look at the data and search for placements that drain the budget and don't bring any results.
Thanks for that Matuloo. I figured as much. I'll keep it running until I find a way to make it profitable.
I'm also quite disappointed at the volume I'm getting out of ZeroPark. I was told it's pretty good but struggling to spend through my budget in a day even though I'm in the top tier of bidders. On targeted campaigns, my traffic slows to a crawl. I don't see how massive volumes are possible in this sort of environment.
Is the idea to use ZeroPark as a testing pool and move on to bigger volume networks with your data? I'm using their volume table to check traffic quantities and am running campaigns in BR and TH too but it isn't much better. I guess it bears mentioning that I'm focusing exclusively on mobile.
Also, while I'm here, I'm struggling to believe that the landing pages I'm finding through spying are the ones making money. For sweeps at least. They're all exactly the same. Either Facebook/Apple Store/Roulette Wheel/Branded Quiz. This can't be what the big volume guys are using. Are they all simply hiding their unique ideas? If so, what's the point in spying if all we see are worn-out concepts?
I'm not gonna give up on ZeroPark as I've read numerous times that hopping from network to network is the surest way to fail when starting out, but it is pretty disheartening at this point.
Originally Posted by yazimedia
Zeropark is just one source, and you are right, the volumes there for some targets are far from being huge. But there is so many other sources, you just need to start somewhere and then explore the other ones. If you don't think its good enough for you, simply move to another one
The idea to tune something on ZP and then move it to other networks can be a good one, or not. Depends on what you want to transfer. As for testing angles and offers, it is good enough to find something with promise for sure.
Part of what you see in spytools are the "legit" LPs shown to the reviewers with cloaking tools. But not all of them of course, spytools are better and better at fooling cloaking tools. Seeing a limited amount of variations for sweeps? Well, thats how it is, there is a limited amount of them and they still work for people. Because its not just about the LP, you also need to get the right offer and get your targeting straight. It's like this in several verticals. Look at dating for example, everyone and their grandma is running the same type of LP
And what's the point of spying? I've seen it times and times again - it's just an inspiration. See what everyone else is running, take the concept and make your own LPs ... now you're not like everyone and that's what you want to achieve. The concept can be the same, but it can still look very different. That's what Im doing all the time, I pretty much never run a ripped LP, I always modify at least something on it.
Jumping from one network to another is as stupid as sticking to one network for too long
Not all are equal, some are easier to crak than others, if you happen to start with a tough one and you stick with it for too long ... you know the answer.]Good luck man!
Thank you very much Matuloo - great post and exactly what I needed.
Originally Posted by yazimedia
Quick update - things are going well!
I can't help but feel that this is really abnormal... But I have 4 offers running (2 of them are direct from advertisers) and all of them are profitable or close to profitable (-20% ROI is the worst). I'm quite overwhelmed trying to scale, optimise and split-test new landers at the same time but I'm absolutely loving it! 3 weeks of 14 hour work days and $2k in spend are finally starting to pay off.
I'm kind of getting a sense of what works now and feeling optimistic about the future. I'm starting to scale into display with AirPush on one of the more successful campaigns so we'll see how that goes. I'm trying to decide what pop network to jump onto next but I gotta justify further scaling to my business partner - he has really high expectations and isn't as excited as I am about the fact that we're profitable on multiple campaigns so soon.
It's starting to feel real but I won't be happy until we're pulling $x,xxx in profit a day.
This is not abnormal, this is what happens when you put the work in it, focus on what you are doing and don't give up Feels good, doesn't it?
Now, stay focused and learn as much as you can from this winning wave, while it lasts. It's gonna end at some point, but the more you learn from this one, the easier it will be to jump on the next one
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