Home > Paid Traffic Sources > Mobile

---

Please help me choosing the offer for Appetizer first campaign (19)

---

Hi everybody!
I'm a supernewbie but after reading and being helped a lot here on the forum I'm starting my first campaign. I'm going to use the appetizer method and I'm now choosing the offer.
I've found these three opportunities and I would like to know if there's one or more of them that could be ok for my first campaign
As suggested in the Appetizer I've focused on payout lower than 1$ and no-US campaign (and focusing on Tier3 GEOs).

1. BBM Messenger for Android.
This is, as you can imagine, a free messenger for blackberry.

Allowed countries Australia, Hong Kong, Kuwait, Malaysia, Oman, Saudi Arabia, Singapore, United Arab Emirates
Payout: 0,50 $
CR: 2,20 %
EPC: 0,02 $
Conversion Point: Download, Install, Open App
Registration (via FB or email) Rate: min 75% of total installs

Here is a screenshot from App Annie of its download ranks.


Please forgive my ignorance, I have some questions:
1. Can someone tell me what the 1-100-200... numbers on the left side mean? Are they thousands, millions, what?
2. Can someone tell me what applications, communications mean? I'm finding it hard to understand how good this app is going

These does not concern the chart, while choosing this offer, on the affiliate network page, it says that for this offer NO CUSTOM CREATIVES are allowed. Does this mean that I must not create banners?
One last thing, what is a retention rate for payment?

2. Clash of Gods for Android
A free game.
Allowed Countries: Malaysia
Payout:$0,30
CR: 0%
EPC: $0.00
Conversion Point: Download, Install, Open App

Here is a screenshot from App Annie of its download ranks.


Same questions as for BBM

3. iSurveyWorld Brazil
A free survey where the user can win 5$

Allowed Countries: Brazil
Payout:$0,50
CR: 11,88%
EPC: $0.06
Conversion Point: converts on registration

In this case the user will be redirected to the landing page where he/she can register.

Do you think these could be good offer? Which one I should run (if there's any good)?

Thanks a lot in advance!!!

---

I would stay away from app installs altogether, but if you want to try them, pick something with less regulations and with a broad appeal

Messenger for blackberry will give you just limited volume, they don't allow custom creatives and there is that retention requirement - this means certain % has to be using the app for a given period of time - in a simplified way.
Clashofgods - games require a lot of skills, I didnt get good results with them, but I know some people can make it work. Not sure how much suitable it is for a newbie tho, probably not too much
Survey - this is the closest to what you should pick at this stage, this will be a simple SOI leadgen I think, brazil is a large GEO and traffic can be cheap there.

Out of these three, the BR offers sounds like best one for the sake of collecting initial data and learning optimization.

I would suggest to also look at offers from the Sweeps vertical, or Antivirus and some PIN submits. There is a lot of them for cheaper GEOs.

---

Thank you matuloo.
I looked for app install because I thought it was good for mobile with the appetizer .

I'm glad to go with surveys and sweepstakes also because I find a bit hard now to create banners for games . Moreover, as you said there are a lot of those retention rate requirments with app install.
I'll look for some offers in the verticals you suggested. It's just my opinion but I suppose that a multi-geo in tier3 countries should be a good idea so I could have more traffic

Can you tell me something about those App Annie things? Caurmen mentioned it the annual thread about verticals

By the way, I don't want to sound oppressive but I need your help here http://stmforum.com/forum/showthread...-help-to-start

---

@davidep - Sweeps or PIN submits are definitely a good idea.

Don't stress finding your first few offers too much. The key thing is to get started and begin learning the process. You'll get better at picking offers with time.

---

Thank you very much Caurmen.

You are right, it's wrong to get obsessed while choosing the first offer but just for knowledge could you please explain to me something about app Annie regarding my question in the first post?

---

Apps took a big nose dive since the mobile guides have been written. There are still people who do well with them but it's way harder than before.

For now, you don't need a multiGEO offer, 1 large GEO will be enough for you, but in theory - yes, a GOOD multi GEO offer is exactly what you need for scaling purposes

l also replied in the other thread of yours

As for AppAnnie - ask Caurmen I'd say, Im not pushing apps now so I don't use tools like that

---

Thanks matuloo!
Let's wait for Caurmen's word about AppAnnie

I decided to launch my first campaign ever with the survey offer above discussed (the third one in my first post) . I've created two banners. These will be some kind of base for their variations since, as suggested in the appetiser, 8 banners are needed. I'm going to change angles and colours. I think that in some banners instead of blue I will use yellow with other colours trying to have good combinations.

Please let me know your opinions and suggestions about what must be improved.

Thanks in advance

---

I have problems reading those banners, not sure if you over-optimized them or what happened but you need them sharp. It's good to have small (KB) banners, but don't over do this.

Try also some ripped banners and run them for comparison.

As for the 8 banners being mandatory - take everything you see in the appetiser as a suggestion or best practice, its not rules carved in stone, so if you want to run with 5, do it...

---

Well I admit I've taken the appetiser as "rules carved in stone" . That's why banners look like that: because in the appetizer it was suggested to have 320 x 50 pixel dimensions and in order to create those banners with that size I've used the Pixrl which is quite poor. Anyway now I've got photoshop and re-sizing the picture is easy and much more performing .

---

Afraid I'm not an AppAnnie ninja either, sorry! However, I believe the numbers to the left are actually rankings rather than download figures - that app's download rank within the areas listed below, over time.

The tickboxes at the bottom are, I think, types of app - communication and so on.

---

Photoshop for the winner for sure 320x50 is a good choice BTW, I think its the most trafficked format in mainstream mobile. Something like 300x100 and 300x250 in adult

---

Yes and that's another thing I wanted to ask. Is that size mandatory for the appetizer?

---

@davidep - no, it's not. The Appetiser's designed to be a "don't think just do" process for all but the key tasks to help you learn. However, if you fancy experimenting a little, do go ahead!

Only one caveat - the reason I suggested that particular size is that it's more or less guaranteed to have lots of available traffic. If you do other banner sizes prepare for them to have very little traffic. They may also convert worse due to being in strange positions on apps or pages. However, equally, you might find a gem of a banner size that works really well for your campaign!

---

Nothing is mandatory for the appetizer or for any method in AM. Its just a guide that was put together to give you hints and a scheme to follow. Of course it's a good idea to follow the steps and the outlined path, but whether you use one banner size or another really doesn't matter - the volume and quality will vary but all can work.

EDIT : Didn't notice Caurmen already replied

---

Ok thank the both of you! I'll launch the campaign and open a "follow-along"

One last newbie question. I haven't found a clear definition of the term "placement" since it seems to mean different things depending on the context. Does it have anything to do with the position of banner? Can you clarify?

Thanks again for help

---

Yes, placement is basically where the banner is displayed. Usually this means a site or an app. But, on sites and even apps, there can be more than one placement - these are called ZONES. So in case the webmaster/app owner has it configured properly, you will see several placements on one site or app because of this. In case the setup is not that good, the zones will be mixed and you will either have to run in all of them (with the same dimensions) or none. This is very frequent with adult sites for example.

With pop traffic, the placement is actually the site that the pops come from.

All clear or you have more questions?

---

So basically you're saying that placement is where a banner is displayed and, depending on the settings, there can be more banners on a single page on different "placement"? Correct?

---

Pretty much yes

For example on some mobile site, you will have one banner on top, one somewhere in the "middle" and one at the bottom. So these are 3 banner spots, but they can have the same size (320x50 for example). A properly setup site will define 3 zones for this, so you will see this as 3 placements in a traffic source. If the owner fucks it up, on purpose or by accident, it will be shown as 1 placement only. They sometimes do this, because a footer spot is worth less than header, so they hope to get more income this way.

---

Thank you matuloo for your precious help now it's clear .

Oh by the way. I have recently been accepted in other affiliate network .

I have prepared the banners for the brazilian survey offer we talked above and I'm waiting for the AN team to approve my banners. I hope this won't take long.

Meanwhile I've selected another offer by the new affiliate network. It is a sweepstake. It converts as users register and they can win an iPhone6. Payout 1$ in France.
Also in this case I'm going to use the appetiser method but I think I've finally understood the real importance of landing pages so I don't think this could be the right path in this case.
I'm preparing the banners for this offer (BTW, soooo many angles go out of my mind ) and I realized (or maybe I'm scared of this) that even if people clicked on the banners (since these directlink to the advertiser's landing page where users register in order to take part to the sweepstake) they wouldn't be convinced enough to fill the form and start. That's when I thought that I should create a landing page of mine where I can convince them to do all the rest. In summary: they maybe interested in the banners but it could not be enough in order to make them register. I have also thought that I could create animated banners where I say that is a sweepstake and some exciting things.

Maybe these are not the right offers for the appetiser method and I need a tracker and landing pages. What do you think about all this?

---

Home > Paid Traffic Sources > Mobile