Always been curious to see what others' results are typically in this particular situation. When an offer has a longer VSL (let's say 30-45 mins), do you find that is it not very mobile friendly? My thoughts have always been that people are concerned it will run their battery down or many people are most likely out and about on their phone and don't want to watch a video, etc. Many desktop and tablet users are either at home or have the time to dedicate to watch the entire video and make a buying decision.
Of course, many other factors apply, but what is your experience with this? Do you stick with desktop and tablet on offers with long video sales letters or at least notice a severe drop in conversions on long VSLs?
EDIT: I have personally made short VSLs (2 mins or less) work on mobile, but have had a hard time making longer ones work.
In my experience, the more interaction is required from a user, especially filling out long forms or watching long videos, the worse it works on mobile traffic. I blame it on the keyboard and the general easiness of pausing a video in one tab and getting back to it with one click of a mouse. We are still used more to the typical windows setup than we are to switching tabs in mobile browsers. Im pretty sure this will fade out over time, but for now, yes I have the same experience as you do.
Thanks, matuloo. I was fairly certain I wasn't alone lol. Is tablet still worth a shot for testing? My VSL is nearly 30 minutes long.
For me, tablets are closer to desktop when it comes to performance and overall lead quality, especially iPads. So yes, I would say it's worth a try for sure.