Realistic Budget For Mobile Pop? (9)
Hey Guys!
Recently joined the forum and I'm loving it!
I've gone through the newbie threads and I'm taking notes and learning, and have decided on narrowing down and focusing on mobile pop traffic to get started.
So I was wondering what is a realistic decent budget I need to run pop traffic to get enough data to reach statically significance and getting the 2x payout on placements?
How many days should this budget be spread across?
It depends on the countries you want to test.
Tier 3 geos, cheaper traffic costs, lower offer payouts - lower budget needed for tests to be significant.
$2000 should be a good budget to start off.
That's a pretty broad question as it depends greatly on your targeting. You should probably begin with Asian/LATAM geos as they are cheaper to buy traffic. At a bare minimum I think you should be able to spare 1-2k/month. I'll tell you though, I was naiive when I first started and thought I could start making money with only $500 to start with. Well here I am now, I've maxed out my $9500 credit card and 10k line of credit in 3-4 months and I am just now starting to make it back. Lucky for me I hit a really great campaign and if all goes well I should have all my debt paid off in the next month, but I really don't recommend following in my footsteps.
Start slow, and know in advance that it's probably going to take at least 100+ campaigns before you find one that is consistently profitable. It took me over 200 campaigns over 10 or so different traffic sources.
Hopefully this doesn't deter you from starting, but it's definitely the advice I wish I found when I first started.
Thanks guys!
How much per campaign should I be spending if I use the 2K per month budget? Or are you saying $2000 per campaign to test?
I was thinking going with low payout offers Australian pop traffic as it makes it easier for me to spy? Would I need a larger budget?
I wrote a blog article specifically on this topic since it seems most people forget a few things. You can find it here.
Cliffs: The more the better, and $2k is nothing in the big scheme of things.
Happy to answer any follow up questions.
Cheers.
It all depends but if you put in a good effort it is super unlikely you'll go -100% and wonder wtf happened. It helps a ton if you start out with some proven converting offers recommended to you by AM.
Statistical sig... You can reach that with a few $100 but really if the offer is good and lander is good, spending $500 could make you $400 back, and you will have a few green days and so on, so really a $2k budget can buy you much more traffic than just $2k worth.
If your payout is 0.60, and you're paying $1 CPM, which is typical in some cheap asian/african GEOs... I don't know any formula but let's say you start split testing 10 landers, probably you'd need like 100 or so conversions, some landers will be pretty obvious losers, then a few will stand out. 100 conversions, assuming your initial ROI is -50% would cost you $120, but if your overall ROI was -50% your best lander would be green, and then there are shitty placements to cut and so on...
You could spend through $120 in a day if TS has the volume, or over a few days it doesn't matter as much. You test the whatever it is you're testing (landers, lander variations, offers), you plug the data into some tool recommended here on STM and calculate the probability and cut based on that. Also if your payout is $3 and you spend $30-$50 without getting a single conversion something is really wrong - either the TS, or offer, or LP. By getting a proven converter from AM, + a proven traffic source (PopAds for example) you will know the only thing that can be wrong is your LP. If your payout is $0.5 you should easily be able to see whether it has potential or not after about $20-$50 spend.
I would say 2k is on the lower end if you want to run consistent traffic. You are going to have some minimum deposit requirements on traffic sources (some are high $1k, some are as low as $10). You can get your feet wet, but will have a problem trying to scale a green campaign.
Another thing to consider is when you start out the return of money from the affiliate networks back to your bank is going to be 1 month + 15 days. So don't expect to re-use that 2k without a 45 day wait. This gives you a fairly small daily spend limit or else your stuck waiting around or going on credit.
Pretty much all has been said already, so let me sum it up for you in one post for easy reference 
1. budget needed depends on GEO, vertical and traffic type - if you pick the most recommended combination for newbies, it will be tier3 GEOs, sweeps or PIN submits and POPs. For this, I would recommend to be able to spend at least $30-50 per day. This means to have at least $1000 for the first month.
2. Affiliate networks will not pay you instantly, so even if you'd become profitable straight away, you need to be able to cover about 6 weeks with your initial budget. So we are now at about $1300 minimum. Once the payments start to come in, you can recycle the $ and continue running.
3. Depending on how well you will do, you will need to add extra $ in the coming weeks. If you do well enough, it will only require few more 100s to be able to start scaling. If you loose a significant % of the budget, you will need to add more. If you keep the same low volume, I think $500-700 extra should allow you to keep running for about 3 months. So we are at $2000 now.
So $2000 should be enough to run in tier 3 GEOs wit POP traffic for about 3 months with moderate loses. Then it will all depend on how well you will do, its possible that after these 3 months you will be in profit or close to it and you will still have some $ left to play with and scale. You shouldn't spread this $ across too many campaigns, with smaller budgets like this, you need to stay very focused.
Thank you so much everyone! This has been really insightful and now I now where to put my focus. Massive respect
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