If you are using custom domains you are probably making this 75% ROI mistake! (16)

This was the absolute weirdest test I made and it was only because I didn't understand why new campaigns always performed very poorly.

I use several Voluum custom domains but in some cases I have the same lander for multiple campaigns. That lander has ONE click URL.

However, some campaigns had different URLs. This meant that the funnel entrance URL was one domain and the funnel exit (click URL) was another domain. This COMPLETELY ruined performance.

Simple but extremely valuable lesson: Keep your tracking domains the same in each campaign, else you shoot yourself in the foot!

Originally Posted by manu_adefy

This was the absolute weirdest test I made and it was only because I didn't understand why new campaigns always performed very poorly.

I use several Voluum custom domains but in some cases I have the same lander for multiple campaigns. That lander has ONE click URL.

However, some campaigns had different URLs. This meant that the funnel entrance URL was one domain and the funnel exit (click URL) was another domain. This COMPLETELY ruined performance.

Simple but extremely valuable lesson: Keep your tracking domains the same in each campaign, else you shoot yourself in the foot!

<script>
	function getURLParameter(name) {
		return decodeURI(
			(RegExp(name + '=' + '(.+?)(&|$)').exec(location.search) || [, null])[1] || ''
		);
	}
var btn = document.querySelector('.clickurl');
btn.setAttribute('href', 'http://' + getURLParameter('td') + '/click');  < Click URL with GET for tracking domain parameter
</script>

<div class="row">
            <a class="btn clickurl btn-lg btn-success" href="clickurl">CTA button</a>

Interesting point @manu

So you mean you set domain1.com/campaign-long-generated-url in traffic source and use domain2.com/click on LP and it make 75% ROI difference?

If this is the case then O-M-G!

Thanks Adrian, sounds like something worth testing for performance that would help out to not edit/copy pages and domains all the time

Erik, yep that's, what I mean. I averaged it out to 75%. In unoptimized cases it was just 40% difference and in some OPTIMIZED campaigns it was from 100% ROI to -40% ROI. Maybe I should have kept quiet about this, now everyone will check and compete, haha

I cannot believe it makes so huge difference! Going to test it out soon.

Haha But you know, there are a lot of these small things that adds up here and there, so I think you don't have to worry. Anyway great share!

Originally Posted by erikgyepes

I cannot believe it makes so huge difference! Going to test it out soon.

Haha But you know, there are a lot of these small things that adds up here and there, so I think you don't have to worry. Anyway great share!

Originally Posted by erikgyepes

Interesting point @manu

So you mean you set domain1.com/campaign-long-generated-url in traffic source and use domain2.com/click on LP and it make 75% ROI difference?

If this is the case then O-M-G!

I have the same setup on some LP-s (traffic coming from domain1.com and exiting on domain2.com/click), but I remember testing them and the clicks went through just fine. The only time it didn't work was when there were LP in the funnel, because the parameters in the URL got lost so Voluum had to use the cookie and couldn't because of different domains. I assumed Voluum first relied on the URL parameters and only after that on the cookies.

Testing the current code suggested earlier. I'll report back. Hope I get a ROI increase lol.

I use seperate domains for visit and click tracking and never noticed any discrepancies.

Does this only happen if you use more than one click tracking domain at the same time?

Thanks for the share, this is very important to know. Voluum should go out of their way to make this clear, I don't think many people are aware of this.

Wait, what do you mean?

When your visitors click on a link on your LP? They just go nowhere because of the domain mismatch?

Originally Posted by thuglife

Wait, what do you mean?

When your visitors click on a link on your LP? They just go nowhere because of the domain mismatch?

Forgot to report back. I don't see any discrepancy in my split test. My traffic come to my LP using domain1.com and they click on domain2.com/click. The LP url gets the Voluum parameters and I don't remove them or do any redirects to cause their removal. The second LP uses the code suggested earlier. Screenshot is from mobile traffic, but I manually tested on desktop without any problems.



Note: If you remove the parameters passed by Voluum to your LP, it will look for a cookie on domain2.com/click, but there's none there (it's stored for domain1.com)

Note 2: I haven't tested this, but if I remember right you need to have your LP configured like yourLP.com? or yourLP.com/folder/? or yourLP.com/page.php? because the voluum parameteres are appended directly so you'll end up with traffic at yourLP.com/folder/Parameters (and the server will try to resolve Parameteres as a folder) instead of yourLP.com/folder/?Parameters. This might be why you were losing traffic?

Originally Posted by beckslash

Forgot to report back. I don't see any discrepancy in my split test. My traffic come to my LP using domain1.com and they click on domain2.com/click. The LP url gets the Voluum parameters and I don't remove them or do any redirects to cause their removal. The second LP uses the code suggested earlier. Screenshot is from mobile traffic, but I manually tested on desktop without any problems.



Note: If you remove the parameters passed by Voluum to your LP, it will look for a cookie on domain2.com/click, but there's none there (it's stored for domain1.com)

Note 2: I haven't tested this, but if I remember right you need to have your LP configured like yourLP.com? or yourLP.com/folder/? or yourLP.com/page.php? because the voluum parameteres are appended directly so you'll end up with traffic at yourLP.com/folder/Parameters (and the server will try to resolve Parameteres as a folder) instead of yourLP.com/folder/?Parameters. This might be why you were losing traffic?

Wow, I'm really confused. SO am I doing things wrong then?

Basically here's how i setup campaigns, I find an LP from adplexity. Then i'l control+F all the places where the previous user put his tracking url and I'll replace it with my unique click URL from Voluum. Then i'll upload the lander to my CDN, and then i'll upload it to Voluum and use it in a campaign. Where do I go wrong here?

Originally Posted by randomman

Wow, I'm really confused. SO am I doing things wrong then?

Basically here's how i setup campaigns, I find an LP from adplexity. Then i'l control+F all the places where the previous user put his tracking url and I'll replace it with my unique click URL from Voluum. Then i'll upload the lander to my CDN, and then i'll upload it to Voluum and use it in a campaign. Where do I go wrong here?