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FB Skin not getting it in green! (20)

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Hi Peeps,

I am doing a FB campaign in AUS at the moment and cant seem to get it into green:

fb ad is doing great 16% ctr with .19 cpc. I think for AUS its a pretty good cpc. i also tried PPE and got .12 PPE but almost non ctr to link.
Its a bit clickbait but i talk about "Bargain miracle skin cream" in the fb ad.

40 - 64 woman
8 beauty targets
celebs angle
only mobile IOS

LP to offer 10% a 12% without cutting bad placements

And once in a while it converts:
For this campaign i spend 600 euro and earned 90 and 80 (different af networks) so 170 dollar revenue.

If you are in the network average offer CVR and EPC with that CPC you will not be able to breakeven, so what kind of optimisation will be needed to further increase conversions?

Skype is also good to contact: dennie.verhagen

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keep in mind that the network average EPC and CVR can be affected by affiliates running low-quality traffic sources such as shitty native nets and/or pop traffic, so its not always the best metric to go by. Since your running FB you should probably aim for a little higher EPCs.

I would try and get your LP CTR higher.

You might also want to try and make your ad a little less 'clickbaity'. While 16% CTR is GREAT for an ad, you might be attracting lower quality traffic, and could increase the quality of your traffic if you qualify people a little better, albeit it might drop your CTRs a bit, but if you make up for it in overall ROI, then who cares.

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Thanks a lot John! this helps a lot!

I also tested a more medical kinda fb ad (is this the new anti aging solution with something medical) that was doing 5,5 %ctr straight up (i think .54 cpc also straight up). The clickbait was doing 12%ctr and .30 straight up and went to 16% and .19cpc like i told before so maybe this could be the winner? (have to make a total new LP tho). Do you see medical kinda LP's doing good jobs? (only thing i see is magazines stuff with the well knowned 2 min vid).

what LP to offer ctr should i aim for without cutting bad placements?

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You're targeting one of the most expensive geo's on Facebook! Depending on your test budget, I'd suggest trying the same strategy in a lower cost geo to perfect it, then move it back over.

Try and bridge the connection between ad and lander a little better (not just a clickbate headline). Aiming for a much higher lander CTR. You're targeting beauty interests on Facebook, try and make your lander tie in with those.

Break down the interests into tighter groups, a low CR target could be eating up all the budget.

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Thanks Bobliu! Yeah i know i am doing one of the most expensive Geo's. Only thing is that i started now and have fanpage / safe page everything running there so i first wanna try my new angle. (busy with making my own angle LP since this morning).

What do you think is a good lander to offer ctr without cutting? 30%?
I am doing skin so beauty will always tie in with those right?


What kind of intrest are you refering to? age? targets? devices? OS? etc...

Thanks again!

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I suggest you (also) target on fat/ugly/insecure women, probably likin' McDonalds and that kind of rubbish.

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haha GOEDE Gijs!

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I think he is referring to making your target interests a little more "coherent"

For example, targeting women that like fast food restaurants, and other fast-food related interests. It's always really good to be as granular as possible so that you can squeeze as much information from your data as possible. Optimization will be a lot easier when you can identify where your leads are coming from.

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your stats seem reasonable, have you checked with either of the aff networks to make sure the offer pages are optimized for ios? if so, even older ios devices? are you looking at the userAgent data for all your traffic and noticing any sort of early trends on the sales you did get? Perhaps the offer pages just don't look great on ios, i.e, forms below the fold, terms in their face on cart page, etc. maybe elements don't load properly on ios? is ipad doing better than iphone? I think you could possibly drill down into the little bit of data you've received so far and possibly find some clues to help better determine if it's offer page related or not. I would also ask your AMs to check the advertiser CRM and ask what your partials are? That is, how many people completed first page but bounced from the cart page. If you're only doing AU, you may also want to add NZ in the mix as while it's obviously a smaller demo you might find better conversion rates there and in turn it could help offset your losses a tad. Food for thought. Cheers

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Hi Spacey! Yeah IOS converts best and some android but more IOS. So i think that means it works. Also i converts on IOS so probably that also says it works right? Older devices! i checked what converts and it looks like the newer ones converts best but i also believe the response of some above and probabably i can start with my self made LP tommorrow with a less clickbait fb ad! 200% ROI please!

I am gonna check that part about bouncing! Good info! thanks!

You think NZ performs better? i know singapore and Aus are the most expensive countries but cant find info about NZ. Is it as expensive?

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Hi Peeps... small update...

So i made my own LP and this are the stats so far... comments/help is welcome:

221 clicks in fb / .24 cpc / 6,5 % ctr / 0.04 % social context / Relevance Score 5, but i think this takes time.
Traffic Armor 183 and 20 cloaked (11%)
Voluum 153 impressions / 64 clicks to offer (ctr of 42% and going up (today 49%)!!!)
Offer 46 impressions and 0 conversions!

I checked with the offer and they say it should convert... I am talking about something in the fb ad and the LP but in the offer they dont mention it. Could this be the reason or am i to quick in descisions making? (but why are they clicking to the offer then)

Should i just keep it running or fix some stuff?

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Normally campaigns start out losing money - you should not be alarmed. You've had a few clicks to your ad (I am unsure as to how large your target audience is) and high ctr from lander to offer but no conversions.
- First I'd look at the funnel and make sure your links aren't broken or nonfunctional.
- Secondly, I would make sure I set a testing budget (5-10x payout) and make sure I roll through it before making harsh decisions.
- Thirdly, I'd make sure I tested a variety of ad copies, images, landing pages, landing page images and sales message.

Carry out competitive intelligence and see whether the same campaign is being run by others, ask your affiliate manager for stats. If there are people making money on this offer, then it obviously works and you have to get your campaign to work also.

Play around with the audience a little. You can use follow.net/similarweb/alexa, etc, and other tools to gauge audience demographic of different websites, offer pages, similar/parallel product pages. Use that data to craft different audience groups you can target. Test, Test, Test.

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If they Af network is recieving clicks i assume it works right?

i did a big test before and now i have this one... why should i test more fb ads and LP's if these one is looking incredible?

i asked with other AM'ers and dif AF networks and they all say Christie Brinkley is a good offer. BTW i just added Essence of Argan of your network and its running now!

I am using simple targets in the skin care / beauty range... do you think people in that genre dont believe this shit anymore? (i had a few conversions before in this tho)

But why are people tending to click to the Offer if there is something wrong with the FB AD or LP... ? doesnt seem logic to me... but maybe this AM world isnt about logic...

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Ok so that was a big mistake! Never make all the pictures clickable because you get A LOT of accidental clicks!

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@johnaff and others who can help.... i am doing the direct approuch now (like from your webinar AND a vid). So i added a lots of targets with only 13k reach and ctr to offer was at 25% but cpc was to high. And only 13k reach so that sucks!

So i tried big reach and cpc is good but ctr to offer is 3%...

Getting crazy on the variables that can go wrong!

What to do here?

Is targetting as important like with doing games or something? or do all targets simular to skin work?

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Yes, targeting is important to weed out the lower ROI audiences. Try being a little more obscure with your targeting. Targeting skin related products is a little obvious and will have been done by others. Put yourself in the shoes of someone who's getting their first wrinkles, dissect every aspect of their life - you have the cure! What do they like? where are they at? what products do they own? tv shows do they watch? oh, what's that.. an aging woman on a tv show they watch also has terrible wrinkles and they found the miracle cure? BAMN they can empathise! You have them. Empathy is key. Try and do something never done before in that niche. That's where the real green is at.

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Thanks Bobliu! Gonna do that for sure... also gonna ad a fb ad that is more targetting to the emotional state of people!

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Ok... so before the weekend i was in green with a 10%ctr to offer and 40 to 65+ (running this ad for 3 days)... it changed during the weekend so i have a much better ctr 15 a 20% but less conversions... Is this the algo kicking in? I am doing PPE.

Update: And i lost account F!$@! ok thats how it works... we all know it!

BTW i have like 25% cloaking rate (bleedrate) is that normal?

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25% is pretty high. Usually 5-10% is normal

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Thanks John!

How is that possible then? I am not doing that but my cloaker right.... and my settings are as low as possible already...
Btw do you have a answer on my other quistion maybe?

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