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Mobile Appetizer / First campaign (9)

05-29-2016 06:17 PM #1 matuloo (Legendary Moderator)

Hello,

check the approval status, is it possible that one banner was approved for more exchanges than the other ones? That would explain the higher exposure. You are also paying higher CPM for that banner, so it most likely getting displayed on other placements than the rest of the banners.

Before you invest more money into this campaign, you should know that app installs are very hard to run now. On top of that, the one you chose is pretty specific - not everyone is looking for a job - and go2mobi doesnt allow the required targeting for this. Talk with your AM and ask for offers with more broad appeal, I would also recommend thinking about picking a different vertical altogether, apps are not really killing it right now.

05-29-2016 06:22 PM #2 matthewdavis (Member)

Thanks for the reply, they are all on the same exchange.
Okay i wil not be dumping more money into this campaign, what verticals do you suggest i try to get good experience?

05-29-2016 06:54 PM #3 matuloo (Legendary Moderator)

There must be a reason for one banner to stand out that much, ask their support about it. Maybe the other ones are somehow limited or it was some glitch in the system. Or maybe they were not all approved at the same time?

Anyways, at this stage, you need something that can convert easily so you can collect actionable data fast. Even apps are an option in some GEOs, you will most likely not make it work, but some people still recommend it to newbies as an option to learn with. The other options are sweeps and PIN submit offers. To have more options, lets keep apps in too for now. Ask your AM's for apps/sweeps/PINs in tier 3 geos, ask for low paying offers specifically. If you decide to stick with apps, make sure you choose apps with very broad appeal, so nothing too specific.

05-29-2016 07:07 PM #4 matthewdavis (Member)

Great thank you very much! I'm going to message her right now and get those offers and i will repost in a bit with new stats and update on the new offers!

And i will also ask go2mobi about those numbers just to know for the future incase it happens again.

06-08-2016 09:24 PM #5 matuloo (Legendary Moderator)

This is too much clicks for just 1 conversion. You need to analyze the funnel and find out where the problem is.

This could be poor creatives, poor LPs, bad offers ... something isnt right here so you gotta find it

06-08-2016 11:45 PM #6 matthewdavis (Member)

Yeah in the 1st 100 clicks we got 1 conversions on each offer after that it stopped so not sure what im looking for.

06-09-2016 08:37 PM #7 matuloo (Legendary Moderator)

Well, the campaign is a fail so it seems, so you can scratch it and start again.

Do you have access to some spytool? It would be a good idea to grab some banners, LPs and try again. You need to start getting conversions, without it, there is no optimization possible.

06-10-2016 04:42 AM #8 matthewdavis (Member)

No i got no spy tools what would you recommend at my stage as a tool/tools. And gotcha im scratching this one a starting over

06-10-2016 10:36 PM #9 matuloo (Legendary Moderator)

Quote Originally Posted by matthewdavis View Post
No i got no spy tools what would you recommend at my stage as a tool/tools. And gotcha im scratching this one a starting over
In all honesty, don't waste money and get adplexity for a month and learn how to use it, download as much banners/LPs as you can and thats about it Or pick some other spytool, or learn how to spy manually ... you need to get some baseline data to work with. It's like putting on glasses when your eyes ain't perfect.

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