Pop Optimization Mini Case Studies (7)
Having talked to a lot of newbies in this community, I've noticed that one of the biggest and most common challenges is not knowing how to optimize a campaign.
It's not an easy topic to discuss in general terms, because there are so many different strategies and approaches that can be applied to so many different situations resulting from numerous campaign variables.
This is what makes it difficult to write a one-size-fits-all optimization guide - although I tried to address some of the considerations here:
http://stmforum.com/forum/showthread...Considerations
As a follow-up to that thread, I thought it may be beneficial to do a series of mini case studies to demonstrate some of the things that can be done when optimizing a campaign.
I'm by no means an expert, so if anyone has further suggestions/comments, positive or negative, I would love to hear them! I still have a lot to learn, so please don't hold back on criticism.
Without further ado - here are the mini case studies (list will be updated with new posts):
Mini Case Study 1 - SG Sweeps
Mini Case Study 2 - LK 1-Click Entertainment Mobile Subscription Offers
If you find them useful please let me know as well and I'll continue to post more. 
Amy
Amy, I've found the first case study very insightful and helpful. Please continue
Amy,
You're truly doing amazing work providing this type of information. We appreciate it!
Amy, This first case study is just awesome !
I hope it's going to help people to hit green ROI 
Amy,
It is other masterpiece by you. Please, continue.
Thanks for all your kind words! There will be another one coming out very soon.
Amy
The 2nd case study is now out! Link is in the original post. Thank you all for your continual support and encouragement!
Amy
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