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HELP! Taboola Traffic in Google Analytics (4)


05-26-2016 11:36 PM #1 RajPatel (Member)
HELP! Taboola Traffic in Google Analytics

hi guys

Taboola is showing 300+ clicks, but in GA in Traffic SOURCE: taboola / referral = 21

Hoping some people can shed light on this. I am testing out native ads - and clicks are cheap, but i dont understand what is going on? how can i find out which traffic is coming from the taboola ads? so i know the real visitors, and time on site etc.


06-16-2016 04:25 AM #2 itamaram69 (Member)

Do you use google link builder and put utm tracking?


01-08-2017 10:38 PM #3 daniels (AMC Alumnus)

Put this in the Tracking Code section:

utm_source=taboola&utm_medium=referral&utm_term={s ite}&utm_campaign=CAMPAIGNNAME&utm_content={title}

Go to Analytics > Acquisitions > Campaigns > All Campaigns

Also another tip, be sure that you are including a / at the end of your URL. Otherwise, analytics may not pick it up

Example: www.yourwebsite.com/Article/


01-31-2017 12:34 PM #4 Micha (Member)

Daniels,

"utm_source=taboola&utm_medium=referral&utm_term={ s ite}&utm_campaign=CAMPAIGNNAME&utm_content={title} " - is this the same for all traffic sources? just changing the traffic source name?
Also where do I place it? it is not instead of Voluum for example right?

Thanks


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