Hi,
are there any good case studies of using an email funnel vs. straight sale? (assumptions: you own the product, it's an online video course, you don't care about affiliates and run the campaigns yourself)
I see a lot of benefits in the straight sale approach and there are strategies to keep the initial cost to user low (like 1$ for 30 days, then 40$/month for an infoproduct).
Would love to hear case studies / ideas / opinions.
Have a read of this to get your mind flowing:
https://blog.kissmetrics.com/100-con...-case-studies/
Not sure if any are directly related to this exact approach, but it's really interesting to see what works and what changes the game on certain types of traffic.
It all depends on your traffic source, are the leads warm, hot, cold, have they been interrupted on fb? or where they browsing a related site? are they in a buying mindframe etc etc.
I encourage you to have multiple funnels on hidden pages and test them against traffic from various sources.
Visitors are pretty non-targetted and cold/interrupted.
Thanks for the reply.
No definite answer here as there are too many variables. You could also straight send the traffic to a tripwire like you mentioned or to a squeeze page, put them through an AR funnel and then send them to a tripwire. You can also do direct sale but retarget etcetc.
Do a 2 step straight sale.
First step collects all the stuff required for the leadgen and adds user to the list, 2nd step collects the missing data required for the sale and has a buy now leading to the biller or just submitting the remaining data if you do it without 3rd party billers.
In this case you get no loss of sales, yet have all those dropouts in a list.