Using the mobile appetizer guide...
I've created a banner that had 1.32% ctr. No conversions.
The average ctr is about 0.60%
Am I being emotional here... or do you think I should do a second test using a landing page?
How much traffic have you sent? What CRs are you seeing on average banner?
100% try a landing page - attempting to merge ad to offer more smoothly. See what CTR you're getting on the LP to see if it's a problem with your angle or the offer cr.