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History of my first campaign [FB big question] (3)

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Hello!
I am a beginner on a Facebook and I have question...
Let me tell you a little story, and after going to ask all the necessary questions!


My account warm up and have account without pre-moderation (all my campaign get approve instant)
Looking ahead to say at once - I bought this account, before my domains not promote on this account.

I read on this forum before promote BH need promote a WH and rise up daily budget every day beginning with 10$.
Since the old account(±9 month) and spent it already(±1k$) I have decided that I can immediately begin to run BH on websites clicks.
I also read on this forum new domain need warm up too, thats why I decided run campaign with eternal clocking (reviewer and users always see white site with article).

10 hours ago I create campaign with targeting:

Daily budget: 30$
GEO: Italy
Age: 40-65+
Genger: Woman
Placement: Mobile news feed and Desktop news feed
Bid amount: Automatic
Delivery Type: Standart

and go to sleep.

Today I open Ads manager and see this:

And very frightened results. It seems such a large audience, and so little result.

and then I noticed the Budget column, its was 0 but in campaign info I write 30!
I edit this column in FB table (press pencil button) and write 50 and waited.
It took 30 minutes but the results do not improve anything and new impressions not added, then I going to campaign edit and see this:

I felt it a little bit not clear why from this audience I get so few impressions and I began to play with a daily budget
And I noticed that the more I put a daily budget, the greater grows my possible coverage

I was very upset and I changed the settings of campaign (in campaign edit) as follows:

and I began to write a post on STM.

As I wrote it the situation changed dramatically, and after 30 minutes I got the following results:

but after 10 minutes spending and not increasing. Stuck at 41$
After that I go to the campaign details and see that:
This is bad?

Questions (In advance thank you much!):

1) What is the difference Clicks (All) and Link Clicks? (I understand this Link Clicks clicks that were committed during the ad. Click (all) clicks on specific ad + clicks from friends who did repost from advertising or Like, right?)

2) What Relevance Score considers good or excellent, and what it means?

3) What is the difference changes Daily Budget in the table and in setting up the campaign and why they different in my case?

4) Can I get bad FB flag when I edit Daily Budget from table?

5) As I understand it - daily budget is highly dependent on the coverage. But even when I put $ 1,000 on the preview I did not get more than 20 thousand users. What is the optimum daily budget with which you can get 10-20K clicks per day?

6) Can I get bad FB flag when I edit campaign details ?

7) Bid amount - what better? Manual or Automatic? Are there any examples in which the Manual worked better Automatic?

8) What is the difference from the Delivery Type Accelerated and Standard? Which one is better and what is the most correct?

9) So I changed the setting and the campaign and get better results - to be a consequence or just a coincidence?

10) Why is the budget of 50, but in the campaign details I have a maximum of 41.55? Whether it is considered not a good sign?

11) When should I increase the budget? On the next day or even today?

12) How successful is my campaign at first glance, I did everything right?

13) Is it true I have noticed - when your budget is spent on 90% you start getting much smaller impressions?

Thank you for your time!
And I am sorry for my english, I'm not a native speaker.


PS:

BTW I see placements stats and do not understand - 14) Why Desktop News Feed are very low if I enable this placement ?

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up

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Since anybody not answer on my question, I little solved myself.
But some questions was not clear.
My answer to them is, I think someone come in handy.


1.
Q: What is the difference Clicks (All) and Link Clicks? (I understand this Link Clicks clicks that were committed during the ad. Click (all) clicks on specific ad + clicks from friends who did repost from advertising or Like, right?)
A: Links Clicks - paid clicks. The rest of the difference between Clicks All and Link Clicks is a organic.

2.
Q: What Relevance Score considers good or excellent, and what it means?
A: If I understood, RS It depends on your CTR. If CTR high when your RS high and you get more traffic and reach. (?)

3.
Q: What is the difference changes Daily Budget in the table and in setting up the campaign and why they different in my case?
A: I did not understand what it was, but this will not happen again. Most likely what that lag.

4.
Q: Can I get bad FB flag when I edit Daily Budget from table?
A: I think no, because now I do this always

5.
Q: As I understand it - daily budget is highly dependent on the coverage. But even when I put $ 1,000 on the preview I did not get more than 20 thousand users. What is the optimum daily budget with which you can get 10-20K clicks per day?
A: I have noticed daily budget very-very highly dependent on the reach. But I dont find answer what the optimum daily budget for the 10-20K clicks per day.

6.
Q: Can I get bad FB flag when I edit campaign details ?
A: On the holidays I always change update my campaign details - change bid amount, type amount (cpc, cpm), age, gender. After save my campaign in 10% cases go in review, but after couple minutes got approve. I think on the trust acc - no.

7.
Q: Bid amount - what better? Manual or Automatic? Are there any examples in which the Manual worked better Automatic?
A: BTW I have tested bid type: CPC and CPM, and get very controversial results.
In my case if I run CPC campaign I get:

• 30 leads per day.
• very low volume traffic. (2-3k clicks per day).
• cheap cost of the lead.
• 8% CTR
• 0.06 CPC
• 9/10 Relevant Score
• ROI >60-80%

I noticed a small different on CPC in manual or automatic. In first case I buy 0.06 always on click, second case - I can buy some clicks on 0.04-0.05.

Conclusion: On CPC model I spend small with automatic unlike manual


CPM case (I run this 2 hours. and set bid less than the recommended):

• 10 leads.
• high volume traffic and impressions.
• expensive cost of the lead.
• AVG 2% CTR
• AVG 0.17 CPC
• 2/10 Relevant Score
• ROI -100%

Conclusion: On CPM I get more traffic, but my RS and CTR get low.. I dont understand why... and what doing with this.

8.
Q: What is the difference from the Delivery Type Accelerated and Standard? Which one is better and what is the most correct?
A: Here I did not understand what the difference is noticed only then that it becomes a lot more impressions and clicks, but do not understand why. Maybe ad reach one person several times.

9.
Q: So I changed the setting and the campaign and get better results - to be a consequence or just a coincidence?
A: This this is consequence. Because I rise up CPC bid and set Accelerated method and rise daily budget.

10.
Q: Why is the budget of 50, but in the campaign details I have a maximum of 41.55? Whether it is considered not a good sign?
A: I understand it depends on your TH. My TH set 200$. And when I spend 150, the remaining 50$ distributed by campaign, which is more than somewhere less. On what basis and whom he preferred the more I did not understand. I noticed only that the new campaign gets the smallest part

11.
Q: When should I increase the budget? On the next day or even today?
A: As soon as I was spending 80% of the campaign daily limit, I immediately raised it by 50%. Like all good. But it is not sure that this is the right strategy.

12. Very stupid question, I am sorry

13.
Q: Is it true I have noticed - when your budget is spent on 90% you start getting much smaller impressions?
A: I think yes.

14.
Q: Why Desktop News Feed are very low if I enable this placement ?
A: to this question, I was not looking for an answer. I decided to focus on the mobile news feed. There is only an assumption that the desktop news feeds is more expensive and that's why I'm not getting impressions.



As shown by tests, more suited CPM model because from there I can get more leads.
The only question is how all this optimize and get cheap clicks.

What can you recommend?

Thank you!

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