Hey guys,
I'm trying to scale from FB mobile ads to Instagram and always have low CTR on Instagram.
Creatives are adopted from working FB campaign (same single picture, squared to Insta).
Both campaigns are broad-targeted (same age+gender+geo only, no lookalikes etc.). Same bidding strategies - oCPM optimized for clicks
Typical numbers are:
Facebook mobile CPM $2.5, click costs $0.1
Instagram CPM $1.5, click costs $0.3
I always read reviews that Insta has twice better CTR than FB but I always have twice lower.
Any ideas why it happens and maybe some tips how to fix it?
Thanks!
What's the CR?
CR is relatively the same on FB mobile and Insta, approx 5-6%. For my offer it is OK for $0.1 CPC and negative ROI for CPC $0.3
What are the demo settings like? whats estimated reach on fb vs insta?
Might just need a different type of image on IG vs FB if CR holds.