Question Re Angles (10)
Hi, Stackers!
I have a question re angles. I have a lander that gets $0.3 epc on pops. But traffic is expensive so I need to increase ROI by creating new angles. So I brainstormed and created 5-6 new angles, but then I'm not sure if I'm doing the right thing.
If I use the exact same landing page theme, but change up the general concept of the lander, does that count as a new angle? Or optimising the current lander?
So let's say my angle is iPhone 7 test group (it's not, that angle has been beaten to death already), so I come up with another angle where Apple pays you to please take that iPhone away from their hands (LOL), is that a new angle? Or do I have to change the whole theme for it to count as a new angle?
Sorry if this is a basic question. Still trying to get a handle on the terms sometimes.
There are no rules.
One might say yes that is a new angle, another might say no.
I say no.
Here's why:
Always think like a visitor.
If I saw the iphone 7 test group angle, and now I see another apple themed iphone promotion. would I believe it?
No.
It takes angles that are WAY different in deceptive verticals like that.
You deal with a lot of distrust here.
If you were the visitor. What would you have to see on your device screen to fill out that offer?
Assume you have seen all the other landers that were running during the past 12 months.
That's what it takes.
As ebaskin told you, it's all about how you want to look at it - is it a new angle, is it not ... at the end of the day, it doesn't really matter. The angle is simply the message you are trying to get through, in order to convert the user.
Sometimes the change of a single word or even a number can make or break a campaign - is it a different angle or not? Who cares if it means positive ROI 
Any significant change on a landing page needs to be tested anyways, so it doesn't matter if its a new angle or just an optimized one.
Agreed, but he's talking about optimizing an angle that is pretty much burned out in major geos.
In this particular case, I don't think tweaking headlines will suffice.
Hence why OP should consider a radical change.
He wants to prevent "mental opt-out".
Exchanging "I know this already" for "Shit, I need this."
Originally Posted by ebaskin
Whoops, I read that wrong.
For some reason I read it like he was getting $0.3 eCPM with his campaign.
It's too late here
Now, OP you say $0.3 EPC so I'm not sure if you profit or not.
If you do, simple tweaks compounded over time can yield a nice boost.
If you don't and I somehow got you right, try to test more widely.
How Exploring The "Problem Space" Can Lead You To Profitopolis! is a great read.
Regarding the pure theoretical definition of angle, I agree with matuloo.
The effectiveness of your message is directly influenced by other ads.
Key point: The more similar your message is to what is already known to your market, the higher the chance that it falls on deaf ears.
This is why simply tweaking an angle that does not already generate decent results is not a good approach.
Thanks for the replies. Yeah it's $0.3 epc, and I was profitable for a while, and now the ROI has dropped. I tried some other landers like FB theme, whatsapp theme, and whatever else I can get my hands on, and tested against this theme, and none of those came even close. I'm not experienced enough to start a whole new theme from scratch, so I'm thinking my best bet is take the best theme I got, and tweak the message as you guys pointed out.
But yeah I guess the theme blindness will set in sooner or later, since the angle/theme combo is overused already.
Then maybe you should consider transferring your angle to a geo that hasn't been hit by it yet?
If you're talking about the ms angle then I kinda hit major geos hard with it 6 months ago
There is still room in smaller ones especially if you scale to ALL traffic sources.
are you working with big bang ads for sweeps?
They have direct offers from planet49/egentic so you get the best payout.
What's the MS angle? And yeah I think I lucked out and was the first to use this lander on this geo. Time to be creative and come up with new angles.
ms is a common acronym for microsoft.
But what I was talking about is simply taking your current lander and translating it to another language.
Planet49 have sweeps in many different geos and they do convert quite well.
So if you're lazy like me, this might be an easy way to squeeze some more life out of your lander.
Are you using a spy tool like adplexitiy to gauge competition? The extra monthly fee can save you a lot of time in testing.
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