Hey How do you guys read this?
I set the engage to 3. I know the number means seconds.
Thanks
well.... personally I never found it very useful....I tried to get some bearings with it at one point and using it to judge intrest but its really not a great tool.....you get much better metrics with some kinda heat map
i mostly use it weed out junk traffic sources on 2nd tier traffic. if i see most of the hits from certain sites/pubs have zero engage rate, i assume its just a shit traffic source since their not even looking at my page for a second before they close it.
yep thats how i use engagement rate as all.
also - and no statistical evidence here - but often it looks like there is some relationship between engagement + ctr = conversions
Yeah , what tijn said.
Just make sure that you use that metric for popup/ppc traffic , not for popunder traffic ( engage rate will be 80%+ and carries no value ).