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My Mobile Appetiser Follow Along (33)

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Hello everyone,

Welcome to my mobile follow along.

I have completed the following tasks:

• Signed up for Go2mobi and deposited $100

• Signed up for the following networks: Addiliate & Adsimilis

• Launched my first campaign (details below)

Campaign #1

Traffic source: Go2mobi
Vertical: Sweepstakes & Surveys
Network: Addiliate
Geo: Canada
Offer: Vindale_Paid Surveys non-incent US CA
Payout: $.9
Angel: Make money with surveys
Budget: $30/day

Banners:










Conclusion:



I got zero conversions, so I paused the campaign when it reached $20. According to Go2mobi I received 77 clicks, and Addiliate is showing that I only got 36 clicks. Can someone please explain why I get two different numbers?

Time to proceed to campaign #2

Any feedback on my first campaign would be greatly appreciated.

Thank you,
Gordon

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Nice Follow Along!
I had the same problem with Go2Mobi. Someone said to ask the affiliate network to shut off geo redirection for this campaign. But... this is not a good sign anyway
I stopped running with Go2Mobi soon after

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What traffic source are you using now? I still have $80 left in my account, so I will have to use that up first.

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Gotta make sure you are not buying bot traffic. Other then that when delivering higher volumes you can face this scenario again but with the unique/non-unique clicks.

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How can I determine if it's bot traffic?

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Indeed, it could be wrong targeting (people from outside US/CA clicking on your banner) OR it could be click loss: people closing the browser before landing on your landing page/offer.
I just did a small test ($5) on a pops traffic source. The traffic source reported 5k clicks, my tracker reported 5k clicks, but the affiliate network reported only 3.5k clicks. I guess that's all due to click loss because people closed the popup before landing on the offer.

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Hello,

there is always some difference between what you see in the traffic source, in your tracking and in the affiliate network stats.

Numbers from traffic source and tracker can be almost the same, but affiliate network always shows less. The reasons are : 1. wrong targeting so part of traffic is redirected away, 2. bot/artificial and otherwise questionable traffic that the affiliate network detects and doesn't count, 3. unique hits VS raw hits difference, 4. affiliate networks counts less clicks on purpose to have higher EPC's and look better than competition, 5. clickloss due to some bottleneck in the chain - timeout, low ping ... etc

The difference shouldn't be that big tho, make sure all works fine. The difference usually isn't as big when you run some volume, with so low clicks, all it takes it 10 bot clicks and the % is horrible.

As for the BOTs, we have a nice guide on how to catch large part of them here : http://stmforum.com/forum/showthread...n-Any-Campaign

On a side note, this kind of offer requires a landing page to work better, try to get some and compare results. Go2Mobi is a solid traffic source, there is some % of crap traffic in the mix obviously, just like with any other source, but you shouldn't ditch it after one failed campaign.

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I guess mutaloo already answered that question tho I haven't read the article he suggested yet.
In a nutshell I add stuff in the funnel a normal human being can't see or click. Those who fall into that trap get redirected elsewhere.

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Sorry for the delay...

I have been doing a lot of reading. The Millionaire Fastlane is a hard book to put down.

Details for campaign #2:

Traffic source: Go2mobi
Vertical: Sweepstakes & Surveys
Network: Addiliate
Geo: UK
Offer: Vaniki_Supermarket voucher Non-Incent UK
Payout: 0,75 £
Budget: $30/day

Following this post: http://stmforum.com/forum/showthread...l=1#post241241

I came up with the following angel:

What are people afraid of? - "Worried about being able to afford quality food for the family? Eliminate this unnecessary stress - We're offering you a chance to win £500 worth of groceries."

I really struggle when it comes to creating angles. Especially for "Sweepstakes & Surveys."

Banners:










I'm currently waiting for this campaign to get approved at Go2mobi.

Any feedback would be greatly appreciated.

Cheers,
Gordon

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Hello there.
I noticed you can set a $30 /day budget on go2omobi.

How did you manage that? On my go2mobi it has minimum 50$/day.

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After glancing over your banners my advice to you is to test more widely.

You want to develop an idea of what is working for your campaign.

Don't create variations for the sake of having something different. Always test with a purpose in mind.

Test banners with images. Banners without.

Different appeals (which you're doing) but also test CTA buttons, colors, borders, fonts.

Let the data speak to you. Over time you will develop a feel of what is working.

If you don't have access to a spy tool you can use google images for insiparation.

Leverage the testing done by other people. Don't start from scratch.

Stand on the shoulders of giants as they say

If you wanted to build a birds house, wouldn't you start with a blueprint too?

How's this any different?

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I pause the campaign when it gets close to $30.

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Thanks for the advice...

I don't currently have access to a spy tool, so I will use "google images" for my next campaign.

Cheers,
Gordon

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No problem mate.

But people are usually running ads like these for sweeps:



The idea behind this is to get as many (untargeted) clicks as possible to your lander.

Then you grab them by their balls like you would see with pop traffic.

Worth a test maybe, just saying

Even though the more snooty traffic sources don't approve ads like these, there are still places you can run them.

Besides, there are other tactics to execute this strategy. Which opens up more avenues.

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This is one approach too for sure, like you said its similar to pops where you go for volume to make up for the low CVR you will see with such banners. The advantage of display is that you can pre-sell people on the banner already so the final conversion can be MUCH higher than with misleading banners. This takes time and some skill tho, but it's worth it.

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As Ebaskin already told you : You need to test more widely, more angles, more types of banners. The set of banners you came up with, is simply a variation of the same angle, the differences will not be huge. In the initial test you need to make totally different banners and search for types that outperform the others.

For example : image/no image; button on left button on right, mild color/flashy color .... things that totally change the way the banner looks. When testing angles, compare very different one - you used very similar and generic ones. The family idea was good, so try to think about more like that.

1. Stop eating crap! Get $500 worth of Quality Food!; 2. Junk food makes you fat. We can give you quality for free!; 3. Junk food kills more people than drugs! Get $500 voucher.; --- these are all health related angles, so lets try something else that will be different.

For example let's think about what the customer might like : Cookies? Ok : 1. Want $500 worth of cookies? Get the voucher.; .... Maybe Soda? 2. Don't pay for your favorite Soda all year long. Let us pay for it! ... Sweets? 3. We want to buy you a trunk full of sweets! Apply for the voucher. .... Just pick some with very brad appeal.

See what I mean?

Once you find a winning angle, then make variations of it and tweak it to max performance.

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I like those! I've never done banners but on pops the freebie is usually not the angle. It's rather the story of a company rewarding the user for being a customer/user of their service. The actual offer becomes secondary because by the time they click through, they feel entitled to it anyway. If that makes sense.

Hope OP will test them, really excited how this will perform.

Also since it's in the UK, you should def test a month's suppy of fish n chips

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Yup, the reward angle is a widely used one, the psychology behind it is pretty clear - it's about delivering a personalized message based on some data you can get about the user - most used is brand and model make. It is surely working well with banner traffic either. Grab the attention with some catchy angle - fish&chips should work well in GB and finish the conversion with the "reward-because-samsung" angle

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I went ahead and did a Google image search and found this banner:



I managed to kind of replicate it using Photoshop:



Unfortunately the banner only got one click and no conversions. I learned a few tricks while tinkering with Photoshop, so I should be able to design more creative banners in the future. Now I just got to work on the messages on the banner.

Cheers,
Gordon

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Campaign #2 results:



I got 31 clicks and no conversions. Some of my banners have a higher CTR%, so I guess I can consider that a small victory . My highest CTR% on my last campaign was only 0.51%.

Cheers,
Gordon

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Thanks for the wealth of information.

I have a few quick question...

Here is part of the offers LP:



The above form needs to filled out and submitted in order to get a CV.

Now is it possible to get conversions without my own LP? I'm currently direct linking to the offer. Should these types of offers be avoided in the "appetiser stage" of the mobile cook book? Should I only focus on offers that require users to submit minimum information?

Thank you,
Gordon

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This is actually a pretty good offer to use WITH your LP, the results will be hit or miss without it. Its pretty generic, there is nothing about the prize etc... so you can basically use any angle for it, it would a good idea to design the LP with similar colors and design elements - Unless there is something else outside of the screenshot area. Since I don't see the whole offer page, I can't really be 100% sure but I don't see any pre-selling done on it, the use of a LP would be kinda mandatory for an offer like this.

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Here is the rest of the offer:



Thanks again,
Gordon

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OK, so this limits the usable angles to goods that are available at supermarkets - which is pretty much "everything" This is a good lander for a lot of angles and it should work well with LPs. Since there is at least some info on it, it might convert a few users even by directlinking it, but it is not likely to generate positive ROI without an LP, the wording is too dull.

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Currently creating some new banners...

I Finally figured out how to create animated banners with Photoshop CC.

I got a quick question for you all...

When you create a new campaign, do you usually reuse old banner templates? And just switch out the text? I'm just trying to figure out a faster way to create theses banners.

Cheers,
Gordon

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If they are good then yes, I use them again. After all, I spent $ to figure out what kinda banners work, so it would be foolish not to use that info. Sometimes certain banner styles perform well across GEOs and also verticals.

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Update....

I have been creating and testing various new angles & banners. I decided to do some additional testing on existing campaigns instead of starting new ones. I'm getting a lot more comfortable creating banners & angles, so I think I'm going to start creating landing pages. I do believe I will have a better chance at getting conversions with LP's as opposed to direct linking.

For my next offer I'm going to start from scratch and follow: The Mobile Cookbook: The Main Course

Next steps:

1. Setup tracking
2. Join a few more affiliate networks

I already have a budget, traffic source, Adobe Muse, Photoshop and a server. I think I'm going to use Prosper for my tracking. Beyond hosting said they would install it for me. I may also start using some spy tools.

Cheers,
Gordon

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Looks like you are about to step your game up a bit

Before you choose a tracker, make sure to read about the features and limitations. Since you are about to run mobile traffic, it would help to have good device and carrier detection, not sure how good prosper is at this as I've never used it personally.

It's also very good you decided to get more into landing page creation, that's gonna help you a lot with your further AM attempts.

Looking forward to your progress

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I just finished testing the banners. Unfortunately I still didn't get any conversions

I have a quick question for you...

I think I'm going to use Adsbridge instead of Prosper for my tracker.

I'm going to start with the Basic Plan (30 day trial). Do you think this plan will be enough for now, or should I select a different plan?

Cheers,
Gordon

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With 50k clicks i think you should be good for now i suppose! I guess you can always scale up when you've used them all up.

Great follow-along!

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Yes, since you're just starting out and you're not doing pops, 50k clicks will be enough for now. You can change the plans any time as far as I know, so feel free to start with the basic plan. In case you like the system and your traffic goes up, you will simply upgrade the plan.

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Thanks for all the help Matuloo

I signed up for AMC, so this thread may get fewer updates.

I think I'm going to take it easy this week and do some reading. Currently reading The Millionaire Fastlane. Want to finish it so I can move onto Zero to One.

Cheers,
Gordon

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AMC will definitely help you, looking forward to your results once its over

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