Currently Running on Search.
I have a campaign that will do +100% ROI on a $300 Spend, then the next day it will be -20% ROI $300 Spend.
Nothing has changed.
Is this normal and to be expected?
Does this mean that I will have to test Ads/Landers over a longer period of time 4-5 days for accurate results?
Experienced affiliates please share your thoughts =). I would love to hear your insights.
Assuming you've checked which keywords converted best for you, here are some more things to consider and to compare data between 100% ROI days and those ugly -20% ones:
- ad position; my best ROI search campaigns are positioned around spot 2.5. This of course is heavily depending on what you're promoting and strength of your competition etc. but you should be able to find your sweetspot when it comes to ad position.
- week/day parting: Some offers convert best on weekdays, others during weekends. Sometimes morning does better then evening etc. See if you can find any trends here and adjust your bids accordingly during that time of week or day. Be sure to have built plenty of data on this front; > 1 month of ongoing data should be solid enough.
- the offer: Merchants like to scrub/shave your leads every now and then. This is mainly common in leadgen, but also with app installs. What's your conversion flow? Did you already try and split test offers between merchants and/or networks?