Organizing campaigns (6)

Hi,

I've learned a ton on these forums, and I'm back to green days now, thanks STM!

I have a question:

I read a post on charlesngo.com blog and started wondering if I'm not organising my campaigns properly.

Here's what I'm currrently doing-
- I have a campaign that works.
- I tested a few traffic sources, some of those work, some don't
- I keep running those that work, and scrap those that don't

Now I'm trying to scale as much as I can, but I have almost 10 different campaigns for each traffic source.

I read on the charlesngo blog that there's a way to track separate traffic sources in 1 campaign, not sure how to do that.

Is it better to consolidate everything into 1 campaign? Or keep them separate? I imagine split testing would be a nightmare
if I have 10+ traffic sources. I found a new offer with better ctr and I had to manually update each lander for each traffic source.

Is this normal? Or am I bottlenecking myself? Thanks guys!

Hello, krass420,

That’s a very interesting question. It seems obvious that, when you start growing the volume of traffic, you’ll need more time to both control and optimize it.

To be honest, I’m finding it hard to imagine how you manage to consolidate all your campaigns into one since you need to be on top of every single campaign you have in order to be able to optimize it, adapt the targeting, correct bid and cap, notice which seems like it has a possibility of increasing/decreasing profit, etc.

Having only one campaign will definitely save you time. However, you’ll lose the chance to analyse in detail, wasting the opportunity to grasp if your campaigns are either moving towards a good or a bad tendency. Indeed, having only one campaign limits your ability to optimize. Optimization, as I’m sure you know, is key to the Media Buying experience; it’s the main tool you need to master in order to become profitable.

What can you try doing so as to make your life a bit easier? Simple! You can use different tracking solutions available in the market. The main idea of a tracking solution is easy to grasp: it’s to track your cost from different traffic sources while you manage to make a bridge between your revenues (from an affiliate network) and your expenditures. This gives you the opportunity of having all your stats in one place. Imagine you wanna change the offer – you’ll do it on the tracker (not having to update the offer link on each of your tracking sources).

This is a pretty good way of organizing your work. At the same time, you’ll get to check your stats in detail.

Here’s some of the most popular tracking solutions around:

-Voluum
-Adsbridge
-Imobitrax

Hope this answer will help you!

Good luck to you!

Cheers!

Originally Posted by Mobidea

Hello, krass420,

That’s a very interesting question. It seems obvious that, when you start growing the volume of traffic, you’ll need more time to both control and optimize it.

To be honest, I’m finding it hard to imagine how you manage to consolidate all your campaigns into one since you need to be on top of every single campaign you have in order to be able to optimize it, adapt the targeting, correct bid and cap, notice which seems like it has a possibility of increasing/decreasing profit, etc.

Having only one campaign will definitely save you time. However, you’ll lose the chance to analyse in detail, wasting the opportunity to grasp if your campaigns are either moving towards a good or a bad tendency. Indeed, having only one campaign limits your ability to optimize. Optimization, as I’m sure you know, is key to the Media Buying experience; it’s the main tool you need to master in order to become profitable.

What can you try doing so as to make your life a bit easier? Simple! You can use different tracking solutions available in the market. The main idea of a tracking solution is easy to grasp: it’s to track your cost from different traffic sources while you manage to make a bridge between your revenues (from an affiliate network) and your expenditures. This gives you the opportunity of having all your stats in one place. Imagine you wanna change the offer – you’ll do it on the tracker (not having to update the offer link on each of your tracking sources).

This is a pretty good way of organizing your work. At the same time, you’ll get to check your stats in detail.

Here’s some of the most popular tracking solutions around:

-Voluum
-Adcombo
-Imobitrax

Hope this answer will help you!

Good luck to you!

Cheers!

Yeah I'm with Adsbridge. I guess I'll just stick with separate campaigns for each traffic source. Maybe I can write some scripts to automate some stuff. But most of it is elbow grease for sure.

Never mix different traffic sources into one campaign, unless you're a fan of a mega mess - or you have a dream funnel ready, which can convert anything and it doesn't require any optimization.

Hey, @krass420 you can easily do that, our support team will be more than glad to assist you with it, together with back-button setup. So, as we discussed you can contact manager Irina