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looking to start my first campaign in the next days and need advice.... (17)


05-18-2016 01:55 PM #1 vincent9 (Member)
looking to start my first campaign in the next days and need advice....

hey everyone

after reading and studying up for a while i feel its time i got my ass in the game.
i have just subscribed to Voluum and after messing around with setting up the tracking i feel its time i get going.

i have a few questions i hope someone can answer.

i am on 2 affiliate networks. adscend media and addilaite.
dont know much about them but those are the ones i got accepted on so ill roll with it.

im assuming these will be ok to start with?

after looking through their offers i decided that ill go for something that seems to be working

either lovoo app install or ali express app install.

i decided on those since they have a low pay out, run in less competitive geos and seem to be converting above 10 percent.
i believe that ill be able to get a good amount of data for less money spent if i ran these offers in France or Spain...
i speak both languages and wouldn't have a issue translating banner and so on...

is this a good idea or am i making a mistake choosing these offers??

i was going to start with go2mobi as my first traffic source since that is what i have seen advised.
my only issue is the minimum daily budget being 50 dollars.
i would rather start by spending less as i figure out how to set up and run a campaign, and then move on to a bigger daily budget
i only have around 5000 6000 dollars to get started
i want to take it slow and just learn the process process first, and maintain most of my budget for when i know what im doing.

does anyone have any recommendations for other traffic sources that might have a lower daily minimum budget?

last questions is about creatives.

i was going to stick with 320x50 banners and direct link...

should i make creatives completely from scratch or just use the ones that come with the offer and modify them?

anyway any help would be appreciated!

i will post updates here and try to detail everything i am doing.
hopefully ill it will help me progress faster and help out anyone else just starting out as well!


thanks!


05-19-2016 07:22 AM #2 oxologic (AMC Alumnus)

I'm not on the same affiliate networks so i can't exactly comment. I believe it will be a good start to select low payout offers, as it will give you more data for the money spend.

Don't worry too much about the daily budget set at $50. if you have the time to monitor your campaigns, you can pause the campaign at any time. This way, you can monitor the reporting on Go2Mobi, and stop when it reaches close to your targeted budget. i.e., if your budget for testing is at $20 per day, try to stop when the reporting shows about $18? The campaign usually runs for a little while longer even after you pause.

Test out different banner sizes, especially those with higher volume. 320x50, 300x250 etc, depending which geos you are in. Use Go2Mobi inventory to check. For the creatives, I'd suggest you create banners based on the angles that you want to test. No harm testing a few of those provided though. One tip is to limit the number of banners you are testing at once. I'd suggest no more than 10 to begin with.

You can choose to direct link, usually for app installs, it is fine to direct link. However, do test landers esp if direct linking seems to convert. Final tip: always be split-testing.


05-19-2016 09:51 AM #3 caurmen (Administrator)

I'd recommend looking around for other offers too - those ones are both a bit old at this point and quite played-out - but they'll be good enough to start with whilst you learn the process. Do make sure you're taking some time to apply to other affiliate networks too - the more the better, at least until you've got a good number to choose from.

I'd generally recommend avoiding the ones provided with the offer altogether as far as creatives go - they're almost always useless. Are you working toward a specific angle rather than just a general "let's advertise this offer"? You should be - and if so, your banners should all reflect that angle. As oxologic says, make sure to limit the number of banners you're testing, and make sure to test to statistical significance - see the Getting Started Guide for more info on that.

If you speak Spanish, I'd also recommend thinking about Mexican and Latin American offers. You'll need to learn the dialect if you don't know it already, but that's a lot less hassle than learning a second language - and both can be quite good geos.

Good luck, and looking forward to your updates!


05-19-2016 03:30 PM #4 vincent9 (Member)

thanks for the advice !!

.

Don't worry too much about the daily budget set at $50. if you have the time to monitor your campaigns, you can pause the campaign at any time. This way, you can monitor the reporting on Go2Mobi, and stop when it reaches close to your targeted budget. i.e., if your budget for testing is at $20 per day, try to stop when the reporting shows about $18? The campaign usually runs for a little while longer even after you pause.
i will go ahead and do what you advise here since i have the time in the day to check my stats.

I'd recommend looking around for other offers too - those ones are both a bit old at this point and quite played-out - but they'll be good enough to start with whilst you learn the process
i was also looking at these offer since i dont have spy software just yet and have seen other peoples banners and landers for these offers, so i have a general idea of what might be working, but its more just to get a feel and understand things rather turn any kind of profit. i was planning on holding off on investing in the spy software for the next few weeks while i get the basics on point.

i have been learning GIMP to make banners the last few days since it is free and it seems fairly simple...

could anyone tell me if this is a good enough piece of software to make banners and landers, or whether i should just invest in Photoshop and learn that?

in the long run will GIMP limit me??

when testing an angle with different banner sizes, should the creative be consistent.

should my 320x50 look as similar as possible to my 250x250 for example.

hope that makes sense!


05-19-2016 05:15 PM #5 Mobidea (Veteran Member)

Hi, Vincent9!

How are you?

Regarding your budget: you should allow your campaign to run a full day. Don’t worry: you should do it even if that means you’ve gotta increase the 50$ budget. Why? Because – when optimizing - it’s extremely important to analyse full day stats.

Indeed, if you don’t have proper stats, your decisions will be based on something that’s not actually showcasing your campaign’s daily behaviour.

About the banners: I recommend you test between 3 and 5 banners max. Even though 3 is the ideal for optimizations, you can go up to 5 (depending on your volume). It being that you’re still a beginner, I suggest you test the banners that are provided to you. Those banners will probably be related with the offer that you’re promoting. Moreover, you won’t have any issues by using them (sometimes you can get blocked if you’re using non-compliant banners.)

You can always make some small modifications to the banners that the Advertiser provides but always be sure to check with your account manager whether or not those small changes are allowed. Trust me: when it comes to banners, there’s no need to take any avoidable risks.

Never forget: banners are one of those key optimization parameters. Believe me: it's worth to spend time optimizing them. Indeed, it can be a small difference on the frame, or the colour, or the icons, etc. Every little detail can make a huge difference. Once again: you should always be certain that your banners are compliant with the offer.

By optimizing, you’ll be able to understand which banners work better for you. Afterwards, you can begin to create your own banners.

Good luck!


Cheers!


05-19-2016 05:55 PM #6 uby2121 (Member)

i'm in The Same situation As vancent 4im good At arabic And france and English i'm looking To work With Someone,
My skills : good At photoshop and basic knowledge in html And css please Add on skype if you Are interested mush success


05-23-2016 01:44 AM #7 vincent9 (Member)

hey

in the last few days i managed to get a handle on creating banners at the most basic level using gimp...

i was dreading making banners but i think i got the jist of it and could probably start pumping them out relatively fast in the next few days.

i just wanted to get some feedback on the few that i have made, and make sure that im heading in the right direction before i go full steam ahead!

Click image for larger version. 

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anyway these are just the first ones i have managed to make...
nothing special and rough around the edges...

any feedback would be good!

thanks!


05-23-2016 04:52 AM #8 edric2233 (Member)

Nice Angles dude, Run the split test and you will see the big difference angles make in your campaign.


05-23-2016 09:59 AM #9 caurmen (Administrator)

On GIMP vs Photoshop: personally I'd advise you to just start learning Photoshop now UNLESS you're really liking GIMP.

You can get a 30-day trial, and in the long run it'll pay off knowing PS rather than GIMP if you're not a huge GIMP fan. GIMP's a very, very powerful bit of software, but most people find its workflow is much less efficient than PS.

On the other hand, if you really like GIMP's UI and the way it works, then stick with it. Unlike almost any other tool, you probably won't find that you hit tasks you just can't do with it - it's just the way it does them may be slightly insane...


05-23-2016 09:59 AM #10 matuloo (Legendary Moderator)

Quote Originally Posted by vincent9 View Post
hey

in the last few days i managed to get a handle on creating banners at the most basic level using gimp...

i was dreading making banners but i think i got the jist of it and could probably start pumping them out relatively fast in the next few days.

i just wanted to get some feedback on the few that i have made, and make sure that im heading in the right direction before i go full steam ahead!

Click image for larger version. 

Name:	lovoo.gif 
Views:	51 
Size:	16.4 KB 
ID:	11436

Click image for larger version. 

Name:	lovoo banner 2 -  forever slow loop.gif 
Views:	58 
Size:	16.0 KB 
ID:	11437

Click image for larger version. 

Name:	lovoo banner 3 - forever loop .gif 
Views:	50 
Size:	9.1 KB 
ID:	11438

Click image for larger version. 

Name:	lovoo banner 4 - slow loop.gif 
Views:	53 
Size:	11.3 KB 
ID:	11439

anyway these are just the first ones i have managed to make...
nothing special and rough around the edges...

any feedback would be good!

thanks!
Hello,

I'm not gonna comment on the angles, as it's really hard whats gonna work and what not, but I see a few things that you could do better when it comes to the graphics.

1. some images are not sharp, its hard to see what is on them - for example the asian girl, barely can see her face, the blonde on the left is even worse. I'm sure you can find more clear images.
2. same goes for the texts, some of them are hard to read, sharpen them or use a different font. On the last banner the background image makes it really hard to read the text.
3. I would use capital letters a bit, at least at the beginning of a sentence.
4. 2nd banner - the "y" letter is not fully visible and the text on the second frame uses totally different font size, which makes it hard to read.
5. dating is aimed at males more than females, so keep that in mind when choosing images for the banners - that Elton John type won't really attract too many men

Its a good thing you kept the design simple, it often works way better than advanced graphics, just try to stay away from easy to correct mistakes like the ones I outlined above


05-23-2016 11:19 AM #11 vincent9 (Member)

Its a good thing you kept the design simple, it often works way better than advanced graphics, just try to stay away from easy to correct mistakes like the ones I outlined above
thanks for the tips!

ill make a whole new set of banners today and focus on getting them looking better. those were my first attempts.
a ot of those mistakes are just from the fact that im not very competent with GIMP yet. just going to take a few more days.

i know dating apps are usually targeted at men, but surely women must be downloading them also.

wasn't sure if just to focus on male only angles. or make banners and angles targeting female demographics.

anyway, ill upload whatever i make today and hopefully they will be better.


05-23-2016 01:42 PM #12 matuloo (Legendary Moderator)

Quote Originally Posted by vincent9 View Post
thanks for the tips!

ill make a whole new set of banners today and focus on getting them looking better. those were my first attempts.
a ot of those mistakes are just from the fact that im not very competent with GIMP yet. just going to take a few more days.

i know dating apps are usually targeted at men, but surely women must be downloading them also.

wasn't sure if just to focus on male only angles. or make banners and angles targeting female demographics.

anyway, ill upload whatever i make today and hopefully they will be better.
Its always good to test anything, if nothing else, you will at least get an idea about the performance and you can learn from it.

Look at it as your first set of creatives, so nobody can expect any miracles from it.

But of course, work on the easy-to-correct things - its pretty easy to use more sharp images and work on the fonts a bit.


05-24-2016 11:23 PM #13 vincent9 (Member)

hey

i have been having a weird issue with scaling down images in GIMP. the quality seems to degrade greatly no matter how good the initial image i start with is.

i have looked around and cant seem to find a good solution other then maybe using the sharpening tool which helps a little but not much.

does anyone know a way around this?

does this happen in Photoshop also?

i would have assumed that this issue would only have happened when scaling up a picture.

here is an example where i have tried to sharpen the image. things look better then the first banners i tried. but not great.

Click image for larger version. 

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05-25-2016 02:45 AM #14 imphocused (Member)

Are you starting with high quality images? The sharpening tool on a poor quality image will do nothing more than waste your time. What are your export settings? PNG or JPG?

I highly recommend, as has been mentioned earlier, that you switch to Photoshop if you can.


05-25-2016 02:56 AM #15 vincent9 (Member)

Are you starting with high quality images? The sharpening tool on a poor quality image will do nothing more than waste your time. What are your export settings? PNG or JPG?

I highly recommend, as has been mentioned earlier, that you switch to Photoshop if you can.
i have tried both png and jpg and cant see much of a difference.

i have been pulling stuff from google images, but havent seen a filter there for image quality, unless image size would suggest a higher resolution.

not sure how you measure image quality. do you have any tips?

and after spending a week battling with gimp to understand how to use it finally got the hang off it so its annoying...

but im hoping that it will be much faster to pick up Photoshop now i have a general understanding of this kind of software.


05-25-2016 03:47 AM #16 imphocused (Member)

You can get more advice/insight in the Design subforum, but since we're here...

I did a reverse lookup on one of your banners, and one image came up (4 pages worth on google) all having the size 48x48 (one or two 50x50px). This image was probably scaled and compressed a billion times before you got it. I personally start with higher quality/resolution images and scale it down as necessary. You can retain clarity making a large image smaller, but you are kinda stuck with what you have if you're starting off with low quality.

As for the Photoshop/Gimp.. I've used Gimp for over a decade, same with Photoshop, and if you have to start out learning one or the other Photoshop is where it's at. Most of the tutorials you find for what you need to do will be written for Photoshop, and you will end up spending more time figuring out how to do it in Gimp if you are not familiar with the tools in general.


05-25-2016 04:52 AM #17 vincent9 (Member)

[QUOTEA]s for the Photoshop/Gimp.. I've used Gimp for over a decade, same with Photoshop, and if you have to start out learning one or the other Photoshop is where it's at[/QUOTE]

thanks for the advice, ill look through the design subforum and figure it out.

i also agree about Photoshop.
the only reason i went with gimp in the end was that creative cloud just doest seem to want to work on my laptop.
so until i figure that out im kinda stuck.
but i agree that just the fact that Photoshop has so many courses makes it the better options.
also i haven't seen any gimp videos on responsive design which i know is important for landers...

anyway thanks!


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