Here is the thing, 3 weeks ago I started an advertisement on FB which was pretty dope, over 300% ROI on a 4 million reach.
Super blackhat but with cloaking account is still alive.
I started with $100 a day and was making more than $400 in return, however every day the campaign gets a lower and lower ROI and now after 2 weeks of $100 a day and with over 1.4 million people reached on the ad, the ROI is 80%
Which is you know still not bad, but the reach is not even 1/4 and everyday the campaigns ROI goes down by 10%-20%. How do you keep your campaigns running with a stable ROI?
At this moment I found out that my campaign post has 8.3k comments of which only 5 are visible (I automatically hide the bad comments) and now I created a new post and I will restart the ad again.
Any ideas?
Cheers
What's your ad frequency? Maybe the people already saw too much of it and got tired, you have to create a new piece.
Keep the ads fresh. New images + slight change in angle. It will level out eventually - new rebill campagins usually will have crazy ROI at the start then level off.
Is a lot of the reach organic? You seem to have a lot of engagement for spending only $100 per day? or has the daily spend gone up?
8.3k comments vs 5 visible sounds very strange, will almost certainly set off some flags. Work on making the fanpage as whitehat as possible, with a lot of non-cloaked real posts.