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CUSTOMER CASE STUDIES REPORTED AN AVERAGE INCREASE OF 38% EPC AND 15% ROI
Track Revenue is proud to launch Machine Learning for campaign optimization powered by Microsoft Azure. This is the result of an ongoing engagement with Microsoft’s Cortana Intelligence team to develop an optimization as part of Track Revenue’s solution for the digital marketing industry. To highlight the results, Track Revenue recently completed case studies with 6 major clients. During each case study, Track Revenue optimized 100s of campaigns generating upwards of 1,000,000s of machine learning predictions per day. Customers experienced beneficial results of an overall average 15% ROI increase, 12% conversion rate increase, and 38% EPC increase. Based on this success, Track Revenue is expanding this as an “add on” optional feature to all customers with paid subscriptions. Please contact an Account Executive for details.
WHO BENEFITS THE MOST?
Those who can benefit from machine learning is anyone marketing multiple products, using multiple ad creatives, and has a general need for predicting the optimal product offering to a wide online audience. Whether this user is a company trying to market their products online, or an agency or network that is media buying, our prediction technology can intelligently optimize those ad campaigns for managers to focus more on strategy and high level planning.
WE PROUDLY ANNOUNCE
Track Revenue is proud to launch Machine Learning for campaign optimization powered by the Microsoft Cortana Intelligence Suite. To activate the feature on your account, please contact your Account Executive.
read the full article here.