Hi,
Lets say we did our initial tests with LP + Offers and we found 1 or 2 winning LPs (we keep them running). Do we continue to source for and create more new landing pages along the course of the profitable campaign?
And how long do we need to do this or is there a point in time that we just stop?
I'm thinking along the lines of 2 methodologies:
1st way
1. 1 winning LP + 1 winning offer found and currently running
2. Treat winning campaign as a testing ground for new LPs and offers against the original and potentially create new campaigns on those new combinations
OR
2nd way
1. 1 winning LP + Offer running
2. Add and test new LPs along the way and ADD them to the rotation in point 1 to have more variation and to "prolong" the campaign to remain freshness
Also, whats a good practice to group campaigns by? is it by per-offer or multiple variations?
Eg.
1 Campaign: 1 good LP + 1 good offer
or
1 Campaign: 1 good LP + 3 good offers (In Rotation)
or
1 Campaign: 3 good LPs + 3 good offers (In Rotation)
Thanks,
Jeremy