Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

Google Banning Payday Loans (5)

05-11-2016 07:43 PM #1 imphocused (Member)
Google Banning Payday Loans

Not currently my space, though I've dabbled here and there.

http://googlepublicpolicy.blogspot.c...policy-on.html

tl;dr:

In that vein, today we’re sharing an update that will go into effect on July 13, 2016: we’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher.

05-11-2016 07:48 PM #2 adflare (Member)

I'm curious to see if that creates a larger black market for payday affiliates, using cloaking since cpc's may be cheaper opening the flood gates for lots to profit from black hat marketing payday offer on google now since there is less competition.

05-12-2016 07:38 AM #3 cbrughmans (Member)

That would be a realy pity as we have tons of payday campaigns in our system and many affiliates use search to drive traffic to them.

Even if search would be prohibited, although it would be a big loss in traffic, I think other sources like PPV who are doing great as well, will compensate for it

05-17-2016 07:18 PM #4 tbranley (Member)

I talked to my Bing rep today and they would love the Payday traffic. If anyone needs an intro to a Bing rep who can help you port over your Adwords campaign, shoot me a message.

05-18-2016 01:54 AM #5 bobliu (Member)

Quote Originally Posted by tbranley View Post
I talked to my Bing rep today and they would love the Payday traffic. If anyone needs an intro to a Bing rep who can help you port over your Adwords campaign, shoot me a message.
Have you ever been banned from Bing or are they solid with this type of thing?

Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)