Revcontent QUESTIONS and ANSWERS! (9)
So I am relatively new to Native and wanted to learn on my own but I have hit some road blocks. I am hoping for some bit of insight from some of the vets here....
I picked revcontent because I had an easy in with an account rep there who helps me expedite the approval process etc. I think i've spent close to 15k already and have basically netted a -20% ROI on a 40$ CPA. I have finally got one of my topics somewhat profitable the past few days at a 70% ROI. My problem is, I have the budget set to spend $500 a day, but the campaign struggles to spend even $300.
So I guess my question is how can I scale this topic which has 1.7m CPW.?
Another side question for some of you seasoned Native vets....
Does the overall campaign boost CTR take precedent over individual ad CTR within the same boost? I have been uploading maybe 10 images PER boost (1 topic per boost) and some images barely get any impressions or nothing at all. It always seems to be the first 2-3 ads that get any attention. The other ads only get impressions once I pause the top 2 ads in my campaign boost.
Any insight/advice if any is appreciated if not then I guess I am overthinking things lol.... 
In the targeting tab, what's your avg position?
Primarily the algo is looking at effective cpm (so you need to either bid more or improve your CTR), however, the system also gives priority (or least favours in a bid tie) the advertiser with the greater account balance.
The algo is calculated at widget level.
To add to that if your consistently hitting 70% ROI then I'd be tempted to test sacrificing some margin for volume by bidding up.
Ty for the reply....
The avg position is 2 between the 3 top ads. ad ctr is around 1.1 - 1.8.
I try not to let my account balance dip below 1k
yea def add budget, i spoke to a rep if you can load at least 3k you should have a better spend but i'd keep it above 10
Great post! Are you direct linking to offer or using a lander?
Originally Posted by RajPatel
Noob question: what does it mean when you say the topic has "1.7m CPW"?
It means 1,700,000 clicks per week are available. Not sure how they arrive at that, but my guess is they use network average CTR on that category.
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