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How do you organize your landers? (5)

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Hello,

I'm wondering how do you organize all of your landers. Do you group them by country, language, or maybe your landers detect user's language automatically?
It's pretty hard to manage hundreds of lp's when you target multiple geos and niches.

My idea was to add language script on every lander and use it as "global" at Voluum but the problem is that then you optimize it worldwide, not by country.

Any tips how to name and organize LP's?

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Each vertical will have a different good way to organize landers I think. But in Voluum they are always Global for me and the language is put in the name. Then we use flows to direct the right country to the right language.

General naming is Offer Name - Angle (or other mention) - Language. It probably isn't perfect but gets the job done in our case.

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I have set certain naming-rules, that help me identify LPs in trackers. So when I need to find something, I just sort by name and thats it

These days I pretty much tweak all landers to match certain GEO, but I also have some with autodect so those are named Global - Uni - followed by what is on them. The GEO targeted start with the country.

Then I add what I need - adult/mainstream ... then niche, CDN/VPS ... stuff like that - develop your own way of doing this and you wont get lost in it

BTW : I do the same with offers too.

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I mostly organize my landers on my hard drive. I have folders for each campaign like this: GEO->campaign->lander1...2 etc.

inside the campaign folder is a index.txt file where I note down stuff what each lander is because usually I name my landers '001' or 'l1-v001' or something like that and then in the index file I jot down what each lander is.

In Voluum I then have a flow for every geo/vertical combo that contains all landers/angles for that vertical and feeds to several Voluum campaigns. so flows are like those redirect rules you're talking about but by having seperate campaigns for each flow you can optimize without problems.

it just takes time. In a recent post I asked you guys how you manage to stay on top of your game if you have a lot of stuff going on as a single affiliate. So far it seems like if you don't want headaches with all this minor optimization stuff you better focus on single big campaigns.

Edit: Oh yea and in voluum I simply name my landers Geo - vertical angle v1...v2 etc. according to the folder name in my hard drive. I also add some short description after it to quickly identify if I feel sophisticated. Mostly I just want to churn that stuff out quick so I don't bother. if I want more info about a lander ie what variables I'm testing with it I consult my index.txt file. It works for me

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Look for me to talk a bit about this at AWE, probably I'm developing something right now to help tame the chaos that is an aff's landing page folder.

Until then - my approach is similar to Matuloo's. Intelligently designed hierarchy - it doesn't really matter what it is provided it's consistent and you stick to it - and keywords in lander filenames.

Incidentally, massive lander folders are also an excellent time to learn to use Grep. It's probably the most powerful tool out there for searching within files for text strings.

If I know, for example, that I wrote "new viruses are discovered daily" in a lander 6 months ago, I can just grep for that and find the lander immediately.

(You don't need to use scary command-line versions of Grep - there are GUIs available for Windows and Mac.)

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