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How many geos should a newbie work on? (17)

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I'm confused about this. I got my first profitable campaign in my native geo (MY), and now it seems so hard for me to find good, cheap traffic here. Bidding $3 cpm on wifi used to blow $50 budget in an hour, now it doesn't even get me 20k pops. Maybe it's the traffic source.

How many geos should I be working on at any one time? I got a recommendation from my AM to try out a top converting offer in TH. I got the landers ready and submitted them to her, but now I'm not sure if it's the best thing to do.

Is it possible to make a living in AM from only 2-3 geos?

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Well, if the geos are large enough, you can definitely make a living on just 1 geo.

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True, 1 GEO can be enough to make a living, thing about countries like China, India, Brazil, Mexico or Thailand - all countries with tons of opportunities to scale.

As for your situation, you've probably hit the competition in MY when you suddenly cannot get enough traffic, did you ask the traffic source whats going on?

BTW : TH can work well in some verticals, if the AM says it has potential, try it. As a newbie, you don't want to spread yourself out too much, but that doesn't mean you shouldn't test 2 or 3 GEOs if you r budget still allows to run decent volume in all.

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Exactly what I was feeling. I feel like I've hit a ceiling in MY, but TH is larger population wise and translation services are plenty and cheap. It's just the angles and stuff, man. I broke through in MY because I was born here, and my copy is miles ahead of anyone using any translation services, and that was my edge for a while. Of course, that stopped being my edge when my landers got copied. In a new geo I would not have that advantage going in, and that makes me very nervous.

Thanks for the replies! Learning a lot here

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You've got lots of great advice regarding the number of geos to run in - I just want to add comments about TH in particular.

TH is a great geo. Large volumes of cheap traffic and competition is still relatively low. So I would highly recommend that you choose it as your next geo to test in.

Although wifi will always give you the most volume, carrier traffic can convert extremely well with the right offers. Look for one-click carrier billing offers for True(move), DTAC and AIS. You'll find that there's enough carrier traffic volume to be worth your while.



Amy

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Thanks, Amy! These kinds of replies really make it worthwhile to join this forum! Do you promote carrier offers on wifi? I tested before and got conversions, but then the advertiser only wants leads from certain carriers, so there's that issue to deal with.

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Some offers can convert wifi too, not all tho, and the performance is usually way lower than with 3G traffic.

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Pick a few to get started with and test it out but don't go too wild. I'd focus on 5 geo's max. Don't put all your eggs in one basket.

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Hi krass420!

In order to better advise you, it would be great to know which verticals you’re promoting. Even so, I’ll hook you up with some great tips that’ll certainly help you.

Regarding Malaysia, since your competition increased, my advice for you is to try to explore other segments and spots (which spots are you buying?)

You could try the segment U Mobile – Android that’ll guarantee you solid performances. Since you already know how MY behaves, it’ll be easier for you to explore and optimize new opportunities. In MY, you’ll get a better performance with carrier traffic due to the fact that the carrier billing is much more effective.

As for the number of GEOS: my advice is to first try getting some comfortable margins on a first GEO and then test another one so as to avoid complications brought by any new regulation on the country.
Let me give you an example: you’re focused on MY but then all the carriers change the regulations and make the billing flow more complicated - you’ll stop turning a profit and you don't have any backup country. That’s why I recommend you try testing another GEO from the following ones that have a good performance:

India – Artiel

India – Idea

Thailand – DTAC

Thailand – AIS

Colombia – Claro



These segments are safe for you to start even without the advantage of good translations!

Just go for it!

Let me know your opinion about working with these segments.


If you need any help, don’t hesitate and ask away!


Cheers!

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Thanks for all the tips! Just submitted a lander translated to Thai to my AM. Waiting for approval. Umobile eh? I've gotten great results with digi actually. Umobile for app installs?

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Hi Krass, in reference to this, is this an issue for you? isolating certian carriers... do you have difficulties splitting/filtering your traffic to monetize on different offers etc?...

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Hello again!

It's great that you’ve decided to try another GEO

Regarding mainstream, MY-digi has better performances.

I mentioned Umoblie but only for Adult.

Cheers!

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Thanks for the compliment - means a lot to us mods!

I think you already know the answer to your question: Often, an offer will convert outside of the traffic segments they specify (e.g. they'll say CarrierX only, but then when you send traffic from CarrierY it converts), and sometimes you can tap into profits accidentally by doing this. But it really boils down to whether the advertiser / aff network would be willing to pay for leads that are generated from "unaccepted" traffic segments.

The safe way - you guessed it - is to confirm with the advertiser / aff network before sending traffic outside of specified accepted segments. That way you won't need to waste money paying for traffic and then get told the leads won't be paid for.



Amy

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Some traffic sources still don't have the very specific targeting to cater to offers that only accept certain carriers. If I'm promoting UC browser this wouldnt be much of an issue. But for mobile sweeps it's another headache to deal with

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For traffic sources that don't have carrier targeting, I would only scale profitable camps to them and not usually use them to test offers. When scaling to them I'd use one of these strategies to monetize the traffic:


1)If I'm scaling an offer that converts well for wifi traffic:

No problem here then because wifi will make up a large part of the traffic anyway. I would check my stats to see how much carrier traffic this source has, and if there's enough of it I'd test carrier-billing offers (by setting up tracker rules) to increase the overall profits of the campaign. Here a thread on mass-testing offers for carrier traffic:

http://stmforum.com/forum/showthread...esting!-Part-1


2)If I'm scaling an offer that converts well for carrier traffic (or specific carriers):

First of all I wouldn't bother scaling these to a source that doesn't have carrier targeting UNLESS I have an offer that converts very well, i.e. with high ROI.

If that's the case though, I would set up my tracker to redirect the wifi traffic to a rotator/monetizer service like Monetizer.io or YTZ, and if I'm not at least close to breaking even overall (for carrier+wifi traffic) I'd just pause the camp.



Amy

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Sorry I haven´t followed up directly (I was on leave and then bank holidays, marvellous to reenergize and get perspective, horrible for followups and the inbox ;P)

I see Amy already answered your update. As always with the best of knowledge that STM mods can offer!

I guess I can add that there are platforms that will facilitate filtering tools should you, or your traffic source, not be able to directly filter on your side.

Meaning, if you take the advice that Amy has given you, ideally you will want to split your traffic by various carriers/wifi, or simply carrier to wifi... to reach the best performing offer in each case and optimize as much as you can.

Should you find this sort of strategy interesting, useful or necesarry, heres is some more advice (which indeed has some internal suggestions):
http://stmforum.com/forum/showthread...l=1#post273599
http://stmforum.com/forum/showthread...l=1#post273600

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Thank you all for your replies. Yeah as a noob that's way over my head. Not sure If I could handle that at this moment. But I'm learning as fast as possible.

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