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$100 on Go2Mobi - No Conversions (Creatives/LPs Revealed) (15)


05-07-2016 07:11 AM #1 chaabanov (Member)
$100 on Go2Mobi - No Conversions (Creatives/LPs Revealed)

Hey guys, I've spent about $100 on Go2Mobi but haven't gotten any conversions yet.
Tested 3 different verticals (casino, sweeps, whatsapp) in 6 different geos. Split tested lot of offers, LPs, and creatives. Not a single conversion.

Could anyone please put me in the right direction?

Some of the things I've used:

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LPs:

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I'd appreciate any help!

If anyone wants some help with FB ads, hit me up too


05-07-2016 07:53 AM #2 ysekse (Member)

Had about the same experience with go2mobi, still trying it though. Just spent about $10 and made 1 conversion barely worth $1. Just now trying to up the bid from .25 to .39 and will see if it affects ROI... For sweeps it seems harder than pops right now. Though ONE banner is almost break-even with this. Total spend is $120.

As for your banners try make them flashy, flash the buttons, the button text, get a windows pointing finger pointing as if they are gonna click, arrows, almost like you're trying to make a caveman understand "CLICK THIS!". At least that is what the one banner i have did. It has close to no text, just "click this!". This is what has upped my CTRs some on sweeps anyway, no clever text just really simple and "body language" (mouses, (1) unread message etc) telling the user to point.

Bare in mind I only tried sweeps banners though, what I have yet to try is scout out a huge placement and make banners tailored to the user base of that placement.


05-09-2016 12:43 PM #3 matuloo (Legendary Moderator)

Hello,

I'm testing some stuff on go2mobi right now too, and seems like what ysekse said is very true. Im looking over my banners as Im writing this, and those with clear CTA buttons and simple short message are doing the best. Some of them were rejected by mopub, but there is still enough volume in the smaller but more tolerating ones. Same goes for LPs - short text, clear message, large CTA. I tried without LPs too, that totally bombed. Analyze the placements quickly, there are some with horrible CTR like 0.02 - 0.05 with pretty large volume, those will drain your budget fast.


05-09-2016 04:19 PM #4 krass420 ()

Nice LPs. I'm having trouble getting approved for some reason. But the first round of testing yielded only 1 conversion out of $100 spend. Not easy for sure.


05-09-2016 05:50 PM #5 chaabanov (Member)

Yeah, I've noticed the same thing. I'm not struggling with CTR as much as with conversions though. I've been able to get 0.6%+ ctrs on multiple banners, but 0 conversions on over 7 campaigns and a lot of offers. Guess I just have to test more. It would be great to crack it


05-10-2016 12:01 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by chaabanov View Post
Yeah, I've noticed the same thing. I'm not struggling with CTR as much as with conversions though. I've been able to get 0.6%+ ctrs on multiple banners, but 0 conversions on over 7 campaigns and a lot of offers. Guess I just have to test more. It would be great to crack it
Well, this funnel is obviously wrong, you need to come up with a better one, there isnt any other cure to your problem


05-10-2016 05:08 PM #7 honestjbone (AMC Alumnus)

Experiencing the same...1 campaign (an app install) got like 80 clicks in a few hours, $20 spent, 0 conversions


05-10-2016 05:36 PM #8 chaabanov (Member)

I finally got conversions. Got about 8 today, but still losing a lot, somewhere around -80/-90% ROI. Well, progress
If anyone is still struggling to get conversions, keep testing.


05-10-2016 05:46 PM #9 honestjbone (AMC Alumnus)

Cool! I'm just on appetizer section, but Caurmen says if you have no conversions and all is ok tracking wise then pause it, find a new offer and go again. But I wanna test new banners until I get something coming in you know?


05-19-2016 06:33 AM #10 oxologic (AMC Alumnus)

Hey guys,

Good to see this thread, and I agree with honestjbone. Find a new offer and go again. I was promoting an app install, ran it for 2 days, spent about 200 bucks, only got 16 conversions (that's 3 bucks worth of revenue). though i was definitely excited to see the conversions coming in, but for the amount of money spent, it doesn't seem to convert very well. in between, i added banners with different angles, and paused the poor performing banners, also cut a few placements which were spending a lot but low CTR/ conversions.

i wouldn't mind trying to optimise the campaign, if the CR was higher. I guess it really depends on the offer (it's a decent offer, at least it converts, but not a great offer).

correct me if anyone thinks i'm wrong.


05-19-2016 09:53 AM #11 caurmen (Administrator)

Burning through offers is completely normal: you'll have to test 10-20 for every one that works unless you've got a lot of experience, an in with a source for new and exciting offers, or both. Keep at it - you'll find a good one!


05-19-2016 10:50 AM #12 ebaskin (Member)

I can tell you from a mile afar why you're not getting conversions.

Every one of those landers I've seen a thousand times already. The 3rd one... there is a huge disconnect. what does a soccer team has to do with... anything? If people get only slightly suspicious, if your conversion path is not smooth as smooth can be, you heavily hurt conversions.

I don't do banners (yet) but to me it's confusing. I have to think twice to understand what it's about. Do you think an average user will think twice about every ad he see's? Ad 2 will get noticed among tech enthusiasts, ad 2 among biz opp people. Still, they're likely not gonna spend their they interprating your banner like it's some fucking work of art. but that has been said in this thread already.

yea man, skimming your thread I'm not sure what offer you're promoting. is it proven to convert? If yes then work on your angles. Try to come up with something unique that resonates with what I call an "underserved segment". You don't have to reinvent the wheel for that. Just look at how your offer is being promoted right now and there you go.

Don't try to reinvent the wheel but don't be a copycat either

EDIT: read this shit. It's quite good and entertaining. You're operating in level 5 markets. Your message is level 1 though. Read the comic at least twice. Do you undertand how he was able to sell his rice? What did he do? This is what you have to do.

To give you a hint. Look at your 3rd lander. This is what I would call a level 5 marketing message where you IDENTIFY with a segment of your market. but ONLY if you target those specific soccer team fans like you can do on facebook. But are they UNDERSERVED? ie are they new to that angle? because you ripped that lander ( I assume you did) chances are the creator already milked that segment. But there is a LOT more you can do, right?

One thing I'd like to note for those who are interested, is that for a large part of affiliate offers, there is simply no stage 3 and 4 of market sophistication.

Schwartz points out:

(The Third Stage of Sophistication)

[...]One factor is vital here. That is the restorative power of the
market you are dealing with. It may be a market based on a con-
stantly recurring mass instinct, such as reducing. It may be a mar-
ket based on an unsolved technological problem, such as spark
plug replacement. It may be a market that periodically wishes to
renew or improve its purchases, such as cars, homes, appliances.
In all these cases, the desire never fades; the market con-
tinually renews itself.
Because a lot of offers are - let's face it - simply scam, many verticals jumps from the 2nd stage directly to the 5th. sweepstakes and antivirus offers are a perfect example.

This makes things easier from a marketing point of view but it also reduces the lifespan of offers and markets saturate a lot quicker.


05-19-2016 03:48 PM #13 chaabanov (Member)

Quote Originally Posted by ebaskin View Post
I can tell you from a mile afar why you're not getting conversions.

Every one of those landers I've seen a thousand times already. The 3rd one... there is a huge disconnect. what does a soccer team has to do with... anything? If people get only slightly suspicious, if your conversion path is not smooth as smooth can be, you heavily hurt conversions.

I don't do banners (yet) but to me it's confusing. I have to think twice to understand what it's about. Do you think an average user will think twice about every ad he see's? Ad 2 will get noticed among tech enthusiasts, ad 2 among biz opp people. Still, they're likely not gonna spend their they interprating your banner like it's some fucking work of art. but that has been said in this thread already.

yea man, skimming your thread I'm not sure what offer you're promoting. is it proven to convert? If yes then work on your angles. Try to come up with something unique that resonates with what I call an "underserved segment". You don't have to reinvent the wheel for that. Just look at how your offer is being promoted right now and there you go.

Don't try to reinvent the wheel but don't be a copycat either

EDIT: read this shit. It's quite good and entertaining. You're operating in level 5 markets. Your message is level 1 though. Read the comic at least twice. Do you undertand how he was able to sell his rice? What did he do? This is what you have to do.

To give you a hint. Look at your 3rd lander. This is what I would call a level 5 marketing message where you IDENTIFY with a segment of your market. but ONLY if you target those specific soccer team fans like you can do on facebook. But are they UNDERSERVED? ie are they new to that angle? because you ripped that lander ( I assume you did) chances are the creator already milked that segment. But there is a LOT more you can do, right?
I just read this article. I'm very impressed
In fact, I'm not just going to use it in mobile, I'm going to think about it in all the future ads I make


05-19-2016 04:21 PM #14 ebaskin (Member)

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05-20-2016 06:27 PM #15 ebaskin (Member)

merged with above post..


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