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Acceptable Click Loss Rate For Mobile Traffic? (19)

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Hey guys I was wondering what is a "normal" click loss rate for mobile traffic? For me when I look at my tracker (Imobitrax) I seem to be in the 15-20% range. I'm not sure why it's this high, I have a quick loading lander and use CDNs etc.

I was thinking perhaps it's because maybe these are user misclicks? Like for example somebody is surfin on their phone and accidentally clicks my banner and then automatically hit the back button?

Any thoughts appreciated.

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I would say that the numbers you are getting are pretty usual and also acceptable.

You can dig more more into it on the "zone id" level and find out the zones with the highest click loss. Lot of times you will find that even that some zones have huge click loss they are still profitable. If not and you are confident then just kill them.
Also look for those that brings in traffic, but no clicks, make your own "rule of thumb" for that and kill them right away.

Regarding the reason - they could be miss clicks, could be slow redirects between the tracker and LP, could be closed windows before the tracker counts the visit etc.

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Thank you for your input. I typically work with Desktop traffic and am dabbling a little with mobile right now, and it just seemed to be such a high rate of click loss!

Glad to know that this is sort of par for the course.

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Erik is right, click loss in mobile is part of the game and its way higher than in desktop as you already noted

One thing tho, such high clickloss is more common with popunders and not banners. Im looking at some banner campaign Im testing with go2mobi now for example, and there is no clickloss at all. Is this banner traffic you are talking about or pops?

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I would consider that pretty high click loss even for mobile.

It doesn't matter too much if your landing pages are served via CDN since iMobitrax is self-hosted.

The biggest thing with self-hosting a tracker is that it can only be installed on 1 single server.

It cannot be load balanced across multiple servers across the world. Therefore, the speeds on worldwide redirects will be very limited to 1 location. Every request has to route back to the single location.

In addition, if you're running reports or really doing anything on the install, it's all using the same server, so depending on server load and configuration, it can affect your redirect latency.

With Thrive, for example, we have hundreds of click tracking servers all over the world in all Amazon data centers.

If you'd like to provide our team with an iMobitrax link, we can do a free speed test comparison for you so you can at least understand the difference in redirect latency. Just contact support@ipyxel.com

Another option is you can also completely eliminate the tracker redirect altogether with a landing page click tracking pixel:
http://ipyxel.com/the-0ms-tracker-re...racking-pixel/

This way, traffic goes directly to your landing pages, which are served via CDN. This is as fast as it can go.

I can't say for sure, since traffic source reporting can always be suspect, but it's possible you're getting almost double the click loss you should get.

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I have Voluum, Amazon CDN and get around 30% click loss on various mobile pop networks. My LP load times are fast. When I did display on mobile I got virtually no click loss advertising across several continents with a VPS in the USA hosting iMobitrax.

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If the user closes the pop before it goes through your tracker, you get clickloss. Keep in mind that there are a few redirects when an ad pops before it goes through your tracker link so there's enough time to quickly close the pop. This time window gets bigger with slower connection speed.

What I usually do is simply add 20% or whatever to my CPC price in my tracker. So for me there's no clickloss, simply more expensive traffic on some sources.

EDIT: for banner it's the same. Lots of misclicks on mobile. I have fat fingers so I know. Then people quickly close the ad while it's going thru adserver cuz they busy wanting to watch that teen twerking video and it never hits your tracker.

Publishers love to place their ads in spots that get lots of (mis)clicks to increase their revenue.

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Thanks for the reply guys. Yes this is for banner traffic, not pops.

I'm guessing that these are from misclicks as I'm sure guys watching porn on their phones are probably accidentally clicking on my ads trying to get to their videos/next page etc.

I guess it's going to also depend on where the banner is placed on the site?

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For banner clicks, the loss is too big. Im buying a lot of adult traffic and never had such high clickloss. What network are you buying from?

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I'm purchasing from Exoclick and Juicy Ads right now for mobile traffic.

What sort of click loss for mobile for banner traffic would you consider normal?

Maybe it's something to do with my set-up.

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I'd dare to say maybe it's your tracker. Is it running in a highly optimized setup and in the same countries you're buying traffic from?
For banners it looks like a big percentage. i'd look for 5-10% max, but sometimes even less than 1-3%.

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Something is definitely wrong, exo pretty much always sends more clicks than they report in their stats, since they dont count some bot clicks and stuff like that. This being said, no click loss with exo is normal, it has to be the other way. As for juicyads, looking at the campaigns we have there now, its not a lot of volume but I see almost exactly the same number in my tracker as their stats shows in the "raw clicks" column, so no click loss again.

Just realized one thing - are you aware of the timezone difference between the one in your tracker and the ones in exo and juicy? This can mess things up a lot. Try to analyze hourly stats, exo lets you set the timezone directly in hourly stats, so try to compare it this way and report back.

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Up to 10% click loss or discrepancies between various systems is acceptable, anything above that is a reason to shut down campaigns.
Also make sure to determine who's stats you will run on before sending any traffic.

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Depends on the network really, with exo its not acceptable at all, their setup is different.

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Ok this is something different. Its been a while since I've used imobitrax but if I remember it correctly the LP views represented the amount of fully loaded LPs, am I right? So the "loss" can really be related to people hitting backbuttons (or closing) faster than your LP can load fully. Since the % was pretty high, I would try to decrease the KB size of the LP.

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Hey Matuloo thank you for all your help I really appreciate it.

Couple of questions if you don't mind.

1. What do you think is a "good size" (kbs) for a mobile lander?
2. What tracker do you use now? (I assume you switched from Imobitrax for a reason?)

Thanks in advance.

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1. as low as possible Especially in countries with slower connections. How much is it now? A good idea is to look at pictures and optimize them for example. But the size doesn't have to be the problem in your case, it was just an idea to consider.
2. Now Im on Voluum, I switched from imobitrax to cpvlab because I didn't want to pay a monthly fee and at that time I wasn't doing mobile. So it wasn't really because of any issue.

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Ah thanks a lot Matuloo, I was ready to ask because Voluum always show me more visits than Exoclick's clicks, so I was surprised, it's really a lot more.

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Yup, thats how they work, nothing to worry about

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