Home > Paid Traffic Sources > Mobile

What's a Realistic CPM on Display ? (4)


05-02-2016 09:12 AM #1 chaabanov (Member)
What's a Realistic CPM on Display ?

Hey guys,

I'm running some Canadian traffic on Adperium, and I can't seem to get a good number of impressions if I bid anything below $1 cpm.
I'm wondering what sort of CPM should I be looking at or aiming at, on average (desktop vs mobile would be appreciated too)

Am I on the right track with Adperium? The reason I ask is because I see a lot of people saying they bid $0.3 and $0.5 and get a lot of traffic.

Have a nice day!


05-02-2016 11:42 AM #2 matuloo (Legendary Moderator)

You need to be more specific, asking for CPM bid on the whole GEO on all spots without specifying what kind of traffic it actually is (I guess adult) - its like asking for average car price in Canada


05-02-2016 12:09 PM #3 chaabanov (Member)

Quote Originally Posted by matuloo View Post
You need to be more specific, asking for CPM bid on the whole GEO on all spots without specifying what kind of traffic it actually is (I guess adult) - its like asking for average car price in Canada
haha you're right! It's desktop display traffic atm, non-adult. Some of it comes from Google RTB and Mediawayss and similar sites.
Some of it is torrent traffic though I blacklisted those.
I'm still new to this type of display traffic so


05-02-2016 12:35 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by chaabanov View Post
haha you're right! It's desktop display traffic atm, non-adult. Some of it comes from Google RTB and Mediawayss and similar sites.
Some of it is torrent traffic though I blacklisted those.
I'm still new to this type of display traffic so
This is too much of a mix, torrent and google - its like apple and oranges 0.3-0.5 on torrent should be enough for sure, on google not so much. This is one of those example where its not really possible to give an answer, you need to test it and see what you come up with. In case you're bidding CPM and you're not getting enough traffic, its either not there or the bid is too low indeed


Home > Paid Traffic Sources > Mobile