Hi,
I am trying to promote a skin offer using Facebook. I am using custom conversions to optimize my campaign to get more offer clicks. Now, i am getting good amount of offer clicks. But unfortunately, none of the clicks are converting at all.
I believe i am just soo close to success, but something is wrong still. Any help from experienced STM members?
Can you tell us a little bit more about your stats? How many clicks have you sent to the lander? How many were sent to the offer? It is possible that your landing pages have a clickjacking script installed and your traffic is redirected to someone else's offer.
Hi,
Thanks for your reply. Here are my stats.
Total no. of clicks received to ad - 2141 clicks
Total no.of clicks went to offer - 475 (according to my tracker cpv lab)
I tried rotating many different offers from different affiliate networks. Out of all these clicks, i got 3 conversions. When i got a conversion, i stick to that same offer and sent more clicks, but thats it, no conversions anymore.
I am really stuck here, people like my ad so clicking on, and they like my lander so clicking on my offer page too. But thats, it after coming to my offer page no one is converting.
I am trying to promote a skin offer and targeting 40+ females with beauty interests and also using pixel to optimize for lp ctr.
You need to up your budget. Considering that it's over $20 dollar payout, you should spend at least $100 on each ad to get significant data.
I spent like around $700 so far.
Does your LP say that the visitor will get a "free" trial? and then she goes to the offer page and finds out that she has to pay $4.95
A skin rebill? Does this mean you're cloaking? Don't keep throwing money at this after $700 spend and 3 conversions. How did you find the offers you tested? Not all offers work - when working with Skin/Diet rebill offers you sometimes need a more direct relationship with the offer owners, to get conversions up, they can do some tricks - just for your traffic.
I would advise seeing what offers other people are running on Facebook and throwing them in to the testing ring. 2,141 is more than enough data - cut those offers! It happens more than you would think - 1 conversion comes with the first click, then no conversions for 100 clicks. It's all about letting the data build up to something a little more meaningful.
Possible Factors?
- Rush of poor quality impressions from Facebook
- Affiliate network shaving
- Advertiser shaving
- Poorly converting offers
Post some of your stats and ads etc in here so people can give you better feedback.
There are (at least) dozens of different reasons why your campaign isnt working, and if you dont give detailed information, unfortunately you wont be given a detailed answer.