Home > Technical & Creative Skills > Tracking Campaigns

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Best way to track different ad sets on Facebook? Using Voluum (7)

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Im trying to track individually the ad sets on Facebook on the same campaign, any tips will be really appreciated!

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Facebook doesn't have any dynamic tracking tokens but you can manually set them in Voluum, like this:



After that, your Facebook url will look like this: http://example.com/?ad={ad}&dm={dm}&md={md}

Ad = Ad (this is self explanatory)
Dm = Age
Md = Medium (mobile / desktop)

Next you will need to manually update this url for each ad set. Let's say that you will name your first ad set "moneystacker" and will be targeting 20-50 year olds, desktop traffic only. Your url will look like this: http://example.com/?ad=moneystacker&dm=20-50&md=desktop

After that, once you get some data, you will be able to track everything in Voluum and see which ad set / age group / medium converted better for you.

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So there is no way to ad macros to automatically tell if it's a certain age group or desktop/ mobile?

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Mrdunns you can drill down into the specific age group and filter it by Device Type

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Nope.

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Thank you very much! i guess my issue is that i set up the Ads by using the link on the post, pretty much clickable Image ads i cant edit the url unless i set it up on the Facebook.
So i will do that from now on create the ad on Power Editor so i can edit the link on each ad set.
Thank you!!!

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Hey bro, I do it exactly like lolzap said. For the link in the post, I just put my Voluum link inside a url shortened like goo.gl, pretty links on Wordpress, or also Shopify's link redirect.

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