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is it normal to have an initial cpc of $2? (3)


04-29-2016 01:55 AM #1 reznor (Member)
is it normal to have an initial cpc of $2?

Is what what facebook cost nowadays?


04-29-2016 01:56 AM #2 lolzap (Member)

Depends on a lot of factors: vertical, audience, CTR, geo, etc. A lot of people are getting clicks for a lot less.


04-29-2016 02:05 AM #3 cmdeal (Veteran Member)

Some of our CPCs are well, well above that amount.

Facebook works on an auction system, so if the audience you are bidding for is also demanded by a lot of other advertisers, then the price will be high, due to simple supply and demand.


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