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Realistic CTR on non-misleading banner (24)

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Hi guys

i am wondering, is it even possible to get >1% CTR on non-misleading banner, assuming the banner is optimized and zero accidental clicks (NTV spots on premium sites like pornhub for example) ?

Thanks

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Hey Hustler92, I have banners at more than 1% in several geos... I don't think any of them are misleading. I'm promoting exactly what my offers are offering therefore it's possible yes

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adult offers?

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1% with non misleading banners? Not possible I mean, on some spots, yes, it is possible, but the average CTR across multiple placements will never be over 1%. But we also need to sort out what we consider misleading

If you are using banners with a picture and play button, mimicking the sites design, download/play buttons and plastering words FREE all over it ... sure, this can go over 1% but I consider all of it misleading. In case we are talking about dating banners for example, those will never go over 1% on average over a longer period of time - maybe on mobile in some 3rd world GEOs where people still click on anything

Usually, non misleading dating banners float around 0.15-0.2%, when you can get it to 0.4-0.5 that's already a jackpot, going higher is pretty rare. Its also a bit different from network to network, trafficjunky for example usually beats exoclick in terms of CTR, but the prices are higher too. Also the more obscure the GEO, the higher the CTR can be

Please note that all I said was meant to be taken as AVERAGE numbers, of course there are situations where it can shoot way higher

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yeah, I'm talking about that type of banners , wouldn't CPC be a better bidding strategy for them? no doubt they convert better but I still don't see how you can make that profitable with cpm like $0.5 or more.

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Depends on the source, its all an auction so they wont sell you the clicks cheaper on the CPC model, when they can make more with CPM. Moreover, the minimum CPC bids often make it too expensive anyways. I like CPM way more personally, cause high CTR banners give me he edge over competition. You need to find a balance between good CVR and good CTR, thats when the campaign will pay off even on high CPMs.

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hum yeah, did a quick test on exoclick, it seems they won't even show your banner at the minimum cpc bid, less than a 100 impressions in 1 hour lol.

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Of course its possible. I have achieved 1.00 + CTR on spots that usually avg 0.40-0.50. My only suggestion is to use original / non saturated GIFs, that seems to be the only way. Good luck.

Also I'll go ahead and say sometimes the word "FREE" can cause a spike in click throughs from my experience.

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Sure, exactly as I have said above : "If you are using banners with a picture and play button, mimicking the sites design, download/play buttons and plastering words FREE all over it ... sure, this can go over 1% but I consider all of it misleading."

A legit dating banner in a developed GEO - not possible over a longer period of time - spikes are possible.

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I agrrex, high CTR banners at around 1% or close to are definitely a unicorn, very rare! Not to mention, even sometimes when I hit that CTR it doesn't automatically translate into better conversions. For the most part, I have found really high CTR banners to perform terribly or mediocre.

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What's the minimum CTR you'd aim for? The bare minimum you think is required to hit profit in a developed country? And an undeveloped?

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If you can do better than 0.08% you're doing alright, shoot for at least 0.10%+ if you can.

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I'm doing .27% in Canada right now on Adperium. But paying around 30 cents per click. I'm sure it can be taken to .5% at least

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Yes, because they are misleading, that's the core of this discussion - how high the CTR can go in case of a NON-Misleading banner I have exactly the same experience, as everyone else I'd say, the more misleading the banner, the higher the CTR and lower CVR. Its all about finding the balance

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CTR will vary from ad network to ad network, so its not really possible to set an average.

As a ballpark figure : like ty_c310 posted above me, you need to be 0.1% + in developed countries for sure. Thats on networks where the CTRs are generally lower. On networks like trafficjunky for example, you should be aiming for higher numbers, 0.3% and up, even 0.5% is possible there with legit banners. 3rd world countries can really go close to 1%, especially on mobile.

But in the end, its all about the ROI

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Yes its easily easily possible, esp if your buying above the fold first impression inventory.

Its not hard to make an ad thats slightly more appearing than all the other surrounding, boring news stories.

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Don't understand these answers. I mean the guy is obviously asking about adult traffic (NTV , NEXT TO VIDEO), which obviously is above the fold. Saying u get over X% on natives, FB news feed is totally a different ball game. Can you get above 1% CTR on WEB NTV on tier 1 (as mobile is not NTV, but usually mobile footer or header)? I never did that even with the click baiting download now/play now animated gif. Just 2 cent from a guy who did quite a bit of adult. As adult is junk now if u wanna make real 4-5figures daily, I dunno the game there anymore. Maybe I'm wrong. Even the Exoclick IM banners never got 1%+

Peace

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I've only really bought tier 1 adult traffic to be honest. It depends on the offer of course but I've profited running 0.30-0.40 CTR banners on trafficjunky if the conversions were great. I'd say anything below that you shouldn't even waste your time on.

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Adult traffic is my playground, and as I said in my very first reply, going over 1% in developed GEOs in an NTV spot is not possible without using misleading banners - so agree with you 100%.

But : NTV can very well be mobile, believe it or not, maaaany sites are not mobile optimized so the NTV spots are there no matter what you browse with. I have many campaigns where banners get over 1% CTR but all of them are misleading.

So to sum it up, with non-misleading banners in ADULT, NTV spots, Tier-1 GEOs for DESKTOP traffic - not possible to go over 1%, with MOBILE traffic you will get higher.

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I still think 1% CTR is achievable on non misleading banners. Just for me personally higher CTRs did not result in better conversion rates for whatever reason.

To give you an example, for a long time what I pushed on adult was VOD in the USA/CA geo. Lets say I would throw 5 banners out into the wild:

-3 JPG banners, non misleading, an image, play button, some text about the offer or branding watermark
-2 GIF banners, non misleading, play button, some text about the offer or branding watermark

Out of my set of JPG banners, they would all usually be a very low CTR in the 0.30 - 0.50 range but they converted great . On the other hand, I was able to achieve VERY high CTRs on GIFs, but most of the time GIFs did not translate to better conversion rates.

But this is just my personal experience in the adult VOD niche. It could also differ in dating, etc.

Cheers.

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Play Button is one of the most misleading elements you can put on a banner People that are clicking it, think they are starting a video.

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1%, on the NTVA/B, in a GEO worth targeting... without misleading?

Never in a million years.

I refuse to believe that's possible -- unless you are some kind of creative wizard, who happens to be working in a market that is more 'click-friendly' than sex.

All of the most click-friendly banners use some degree of deception.

It's debatable whether there is a justifiable incentive not to mislead.

I think in most markets, if you can achieve even 0.2/0.3% without using misleading tactics, you should be super profitable from the resulting lead quality and higher landing page CTR.

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Fair enough!

But I also pushed VOD...so it was leading to a way to watch the video

Finch is spot on though with the 0.30ish mark being more than enough to profit.

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At the end of the day, its all about the ROI, right?

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