I have 2 situations at hand.
Situation 1:
I'm running a utility app install campaign on PopAds and It is doing, so I decided to take my winning LPs and test an even more popular offer.
However the new offer which is more popular is doing very bad, even though the landing pages are the same, I just changed some words to fit the new offer.
I kept all campaign settings the same, I just removed the placements I blacklisted in my original campaign.
Here is what I have in mind to remedy this:
- Keep testing more bids
- Test new LPs
- Test other geos
- Test other traffic sources
- Keep the campaign running and just black list placements.
Is it worth it to keep working on that offer or just let it go and focus on my winning campaign?
Situation 2:
I had this campaign that was doing well as a start 30% to 40% ROI consistently for a week after optimization, then suddenly today it is down to -40%
I did notice that I was outbid so I raised my bid, but still the CVR took a big hit.
Is that normal? Could it be a burnout for the LPs?
I would appreciate your feedback.
You could be overbidded for sure also somebody else could run similar lp with the same campaign on your targets, pubs in popads could change their traffic, direct advertiser of this campaign could stop their promotion and the users are not so mad about this app now, tracking issues with your CPA network and etc.
Did you talk to the manager in popads about this situation? I would recommend to talk with your AMs on both sides and ask him/her for a piece of advice, he/she has the whole picture of the situation.