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Target age demographics by device & time (4)


09-28-2011 08:06 PM #1 liane (Member)
Target age demographics by device & time

Got this infographic in an email from Brian Wong / Kiip. He's the 19 year old dude that raised over $300k in investor funding for his new advertising platform...

Anyway, this is pretty cool. (Created by MBA online).



You can also view it here:
http://www.mbaonline.com/media-consumption


09-28-2011 10:06 PM #2 tijn (Moderator)

Nice info graphic!

Also - nice tip about kiip. Its an interesting mobile ad technology.

Do you know whether they are open yet for self serv? I cant find anything on their site apart from "mail us"!!


09-28-2011 10:27 PM #3 liane (Member)

I don't know, but I doubt it - they're working mostly with big brands right now. But hey, it doesn't hurt to send an email, right?

The way their technology works, from what I understand, is that they offer "rewards" for reaching goals inside games (beating a score, reaching a certain level, beating your friends, etc.). So it's kind of incentivized, I suppose...


09-28-2011 10:31 PM #4 tijn (Moderator)

yeah its rewards based! which I think is a great insentive and could work well with the typical "ipad/walmart" submits / coreg. Ive just sent them the email. Ill report back when I hear anything.


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