3 Quick Concerns With FB Ads & Power Editor (9)
Wtf.
1) solved.
2) How do I get Initial Ad Costs down to anything reasonable?
I'm currently targeting "how to build a chicken coops" in US. f30-35. a few interests to hit the 100k reach. Desktop. RHS.
The suggested CPC is $6-9.
What is it that determines the cost more.... the interests or the age range? Meaning, I'd have to hunt for cheaper interests yet still having the reach? (Meaning find a new niche?)
(by the way, bing is placing the bids at $.60 max for far targeted clicks... but a different platform entirely)
3) Honestly only one right now/
1) It's usually pretty quick. If it's taking a long time, it's probably due to connection issues or something on your end. The only time I encounter it taking a while is when its loading data for 100s of ads on a view change.
2) Suggested bids mean very little. Bid what you want and launch, adjust later. I suggest not wasting time on the RHS btw, you will almost always get more bang for your buck from the news feed. If you want to do a quick test just bid for impressions on auto bid and see what happens (make sure you use a low budget...).
Yeah ignore the suggested bid, it's garbage and I might be wrong but I think it might take into account all ads running, including big corporations. You're not competing with the companies at the top of the NF. Also in my few tests I did validate what Zeno told me about RH, at least for my vertical, it was really bad. Never tried it after that.
As far as I know, costs are a function of CTR. I've noticed small fluctuations in terms of geo states or age groups but not nearly as significant as lowering your ad CTRs. Placement ofc is even more important with mobile NF giving you a pretty good bang/buck.
Oh and if you can harness post boosts to your advantage you can actually sneak lower CPCs than clicks to website sometimes since engagements come cheap and if you build those ads right, you can get 50% of them to be clicks
Please keep the questions in your post so that other people who are looking for the same question can find them 
Break your targeting down into smaller groups + choose the cheapest + test the ROI of each group.
ah double posted somehow.
Originally Posted by bobliu
I aim for about 100-250k views
- Split test different images/copy and scales the one that yields the most profit. Don't increase your budget too drastically if your target audience is small.
- Using FB pixel will always be better than CTW if you're running clean.
- CTR, CPC, EPC etc are just vanity metrics. You can ignore them if you already see ROI.
Originally Posted by thuglife
I probably know just am not familiar with it in an abbreviation.
Also:
2_Can you call out an audience on facebook:
"Attention Stack That Money Member!"
"An important message for Female New York Hair Stylists"
"Type 2 Diabetic"
I believe I'm asking this from reading about dating on FB and seeing something about this. Just depends on the niche?
I ran a few ads, allotted cpc was too low so they haven't ran yet lol.. I'm done with the niche based off my Bing results so it's probably for the better. Not going to bother re-creating.
However I had put the audience in the body copy.
top text
"My FB headline"
"Hello 'Audience'! ..... "
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