Offer testing - same offer diff networks (10)
Hello,
I've found same offer on 3 networks with different payouts:
Network A: $0.3
Network B: $0.36
Network C: $0.6
Conversion criteria is same for all networks: Download and install. I know I should test those offers but the questions are:
1. Should I create separate campaigns for every network and see which offer perform the best?
2. Should I first determine does offer even convert ($20 rule from Mobile Cookbook: Apetiser) and then test offers to determine which one is the best?
3. Based just on your experience what offer would you choose
Thanks in advance 
Split your traffic to all offers via
First of all, why did you choose this offer? Did someone recommend it to you? Or is it a blind pick?
In case it was recommended to you by your AM, the chances are the offer is live and performing good. In that case, you shouldn't need to determine whether it actually converts or not.
So lets assume it was recommended to you.
If your budget allows it, run all 3 against each other - make sure the traffic distribution is even, so 1/3 to each of them. DO NOT create separate campaigns for each, the KEY is to run them on exactly the same traffic to see which of them works the best. So just put 3 offers in rotation in your tracking.
In case you're short on budget, start with 2 of them and once you cut the lower performing one, split test it against the last of them again.
Please keep in mind you need to run enough traffic to actually decide which offer to cut. Also be very conservative with cutting placements when running 3 offers at the same time, go after bot placements first. The reason is that the lowest performing offer can skew the stats at first - placements that could have converted on the better offer, didnt on the worst offer. Once you have figured out which of the 3 offers gives you the best offers, focus on poor performing placements aggressively.
Thanks for fast answer guys A and B network AM recommended me that offer and I found it on third affiliate network (the one with $0.6). I'll keep in mind what you've said to me, and will start campaign first thing tomorrow (It's 23:20 in Serbia, and I have an exam tomorrow)
Originally Posted by bnvltd
A and B network AM recommended me that offer and I found it on third affiliate network (the one with $0.6). I'll keep in mind what you've said to me, and will start campaign first thing tomorrow (It's 23:20 in Serbia, and I have an exam tomorrow)Hello,
Sorry for late response. Yes, I've started it. How would you rate CTR of 0.45% in India?
Originally Posted by bnvltd
See how vague that question was? You cant gimme a reply as its missing a lot of info
What traffic is it, pops, banners? Adult, mainstream? Is it banner CTR or LP ctr? Aggressive lander or fully compliant?
Go2mobi, translated banners, it's app install, it's banner CTR. I would call that fully compliant
EDIT: It rose to 0.5% now. I have 50 clicks at 0.14 CPC
India can go higher, even above 1% in some cases, those guys like to click
The CPC is super high for India tho, you cant turn profit with that on a low paying app install. You need to get the CPC down, way down.
Thanks for worthy advice matuloo. I'm starting one more campaign in Italy, it's SOI sweepstake
Home > Questions and Answers > General Questions