1st Follow Along -- Mobile Pops (13)
I've been trying my hand at affiliate marketing for 6 months. Definitely been more serious and more action oriented in the last 3 months. It took me awhile to sort through setting everything up and getting motivated to try different offers. I had a rough start in the game with my first few campaigns converting only a handful of times with low payout app install offers. I also didn't know what I was doing.
Fast forward to early March, I had my first campaign where I could actually optimize data. Ended up getting a few dollars of profitability really focusing down. (Mainly just wanted to see if it was profitable) But before I could really optimize a bigger market the offer was paused and I haven't found any similar in that geo. However that 2$ of profitability got me so hyped, and really helped me buy in.
I've been wanting to test Native ads, but the networks for offers I have found have been unresponsive.
So I'm continuing my push on Sweeps Camps to try to get my first xx a day profitability and then xxx a day!
So last week I started testing an iphone soi offer.
I ran 5 LPs (that I ripped )
Running a RON test
Payout:3$
Traffic Source A
Type 1: Spent 58$ ---- 6 conversions --18$ Payout ---- -69% Roi
Type 2: Spent 34$ ----- 3 conversions -- 9$ Payout ---- -73% Roi
Traffic Source B
Spent 34$ ---- 2 conversions ---6 $ payout ---- -82%roi
Now those stats look pretty bad, but the first day I ran the offer it didnt convert at all, then the next two days converted at -40% roi 2 conversions for 10$ spend.
Here's a day parting look--roi isnt right but the converting days are around -40%
Other info: 1 LP seemed to be converting the best...using the statistical calculator
http://www.peakconversion.com/2012/0...al-calculator/
It made me want to try running traffic to only lp2 which I did on saturday ^^ and I got 0 conversions LOL!!!
Day 2
So I tested the offer again another day
20$ Spent
12$ profit
-40% ROI
I split test some changes to lander 2 and revamped lander 3.....with no definitive data gathered. Looks like I just need to spend a lot more with higher payout offers. I may just switch back to a low payout offer like a .40$ payout, since at least I can get data to optimize quicker.
Day 3
Spent 20$
Conversions 0
Here is an update on day parting stats
The other issue, is that none of conversions have fired from the same site, so no help there.
Someone is making this offer work, should I rinse and repeat? Or Push forward?
Have I just not done enough testing for this payout level?
The last offer I tested had a payout of .40$ so it was a lot easier to see what was going on, and during testing it converted at -50% ROI on the RON.
I'm debating on testing a new offer, let me know what you guys think!!
I've also really got to set up a strategic checklist to test these offers like how much to spend, before making changes and so on and so forth.
If anyone wants to create a Sweeps Mastermind let me know!
Cheers!
I ran the offer one more day, with no conversions and have decided to move on. I'm about to test 3 different low payout offers this week once as soon as they get approved, will post results.
Hello, here is your answer to your current problem : "The last offer I tested had a payout of .40$ so it was a lot easier to see what was going on, and during testing it converted at -50% ROI on the RON."
This is what you need at the beginning when you're learning the ropes - Low payout offers in large GEOs where you can get a lot of volume for a low price. You need multiple conversions to be able to cut placements for example, with low paying offers it simply happens sooner.
Your fight plan should look like this :
1. find a low paying offer - better a few of them for split testing purposes
2. get good tracking and learn how to detect bots
3. run a test...
Next step is to get rid of the bot placements, these screw up everything so it should be the first step to do.
Once you know you're running bot-free to some extent (never 100% possible), move to other optimizations steps.
Ask questions along the way 
Thanks for the reply matuloo. I've been looking for some better low payout offers to test in the interim days that have past. I tried to get approved for an offer on monday the 18th but my AM was out of the country and my point of contact wasn't responding.
Anyway I have another offer I am testing still a little higher payout ( 2$) than I would like, but better than the 3$ payout I was running.
If this offer doesn't convert well after initial testing I will try a lower offer, it seems like a lot of my networks don't have a lot of low payout offers that they would recommend. I do see one for .08 but I am leery of testing that even 10$ a day is like 125 conversions a day which to me seems like a lot. Anyway I digress.
I've got the campaign set up with 6 landers and I am going to run the bot test first and go from there. Will post results.
Test the $0.08 offer!
It'll probably not work - 90% sure - but it'll get you loads of data quickly, so it's really cheap to test. At the price you'll be paying you can spend $8 and say you've done a rigorous test provided you cut placements like a ninja as they show up as not converting.
And you can learn from that data too - if you get a bunch of conversions on a few placements, even if they don't break even, try a higher-payout offer in the same placements.
Im not sure how confident you already are about AM and how much you still need to learn, but its really the best to start with low paying offers. I see you are refusing to do it, and still want to try a $2 offer, but you are really shooting yourself into your own feet here - you simply need to spend more $, whichever way you look at it. Since it looks like you plan to spend in the low $XX for your initial testing, even $2 is too big payout to be able to get any meaningful data in a day.
Ok I see what you guys are saying, duly noted. I am not trying to come off strong headed, it just seems that like 98%(yes I made that stat up lol) of the recommended offers I get currently are 1.50 or more as far as payout so I'm like AHHHH.
That being the case I'll run the .08$ offer to get some real data and see what its like to actually have "big data" so to speak. What sort of per day test budget do you need for those bigger payouts? Is it like 10x the offer payout per day kinda thing?Thanks for the input guys I appreciate it!
Daily budget doesn't depend on the offer payout alone, its also about the traffic source and the number of creatives you want to test.
Example: If you're about to run on one placement only and want to test just one LP - well then you don't really need to spend more than lets say 3x offer payout to see if it has potential or not. But if you're about to run in RON which means 100's of placements and you want to test 5 LP's as you did in your example, well the amount needed multiplies several times. If I was to run your test, with a $2 payout offer, I wouldn't even attempt to optimize anything with less than a $100 daily budget. People do it with less too, but I like to spend more to get more actionable data.
With that 0.08 offer, if it converts, you will get a ton of data for 20 bucks, as I assume its in some cheap GEO. Of course you will not make any serious amount of money with this, even if it worked wonders, but what we are trying to do here is to minimize the cost of learning
It is in a cheap geo, and I get what you guys mean. I can learn a lot from getting conversions...besides placements I can learn LPs that convert well and I can A/B split test things a lot easier if I am actually getting conversion data.
Just some Updates before I read this I did launch the other camp with 5 landers....I went RON
3 Conversions
6$ Rev
25$ Cost
1%CTR
-76% ROI http://prntscr.com/azbwni
I ran the offer again on placements that had converted for me in that geo in the past and although I did get a higher ctr,(100% higher.....so 2%ctr LOL) I didn't get any conversions.
Stats with placements that had converted before:http://prntscr.com/azbv63
Anyway lesson learned.
I got 3 LPs set up to run for the .08$ offer and have submitted them for approval. I will be posting results once I get approved!
Well I got approved for the offer and starting sending traffic today/last night. Here are my results
I decided to really get some data for this low payout offer and spent 36.60$ tonight when I saw conversions coming in.(some was left over from other offer)
I ran the offer testing 3 LPs to start.
ROI -68%
All of the landers are pretty close in results with LP2 looking like the most likely loser.
I'm going to run some more traffic tomorrow and look at whitelisting placements in a new campaign when I can dig into the data.
-68% isn't the best RON I've had but at least I'm getting data points to build a campaign off of.
Edit: I also ran the offer complete RON on desktop and mobile instead of just mobile like I normally do since the offer is both. I'm going to split the camp tomorrow and run 10 each to compare.
Cheers!
Good, once you have enough data start analyzing and looking for possible green combinations. Compare desktop vs mobile, dive into the LP stats and see if some of them performed better on desktop or mobile. Then check the OS stats, look at really bad placements etc ...
The ROI doesnt look any hot, you are right about it, but you are getting conversions so thats good.
Should I still be cutting placements that aren't profitable at 3x spend? Which in this case is only 21 cents? Including those placements that are like -80%? Do you want to maximize LP before cut placements or only if it's really close? Or is that like something you might come back to if you tweak an LP that converts well?
I have the camps separated out now for when I run traffic to them again. Windows vs Mobile. I've started breaking out the stats between the different OS.
Here's just a snap shot of what I'm seeing.
Windows:
http://img.prntscr.com/img?url=http:...om/SqA4Eru.png
Android:
http://img.prntscr.com/img?url=http:...om/6jmnper.png
The cost isn't perfect but it's pretty close for most placements. Android wasn't getting as much traffic so it will be interesting to see the stats with the campaigns broken apart.
Tonight I have cut unprofitable placements / 3x offer spend and no conversions and will see what input I get from others.
Cheers!
Just a follow up. Been super busy with another company I have recently started; booking and promoting shows. Nonetheless I've been running traffic to this offer and a/b split testing. I had a clear winner as far as landers go. I need to do some data digging over the weekend and see what I can get profitable.
I have a whitelist camp that's breakeven, but it's only like 8k impressions a day so it's really low as far as scale. I've been a/b split testing lander improvements and nothing has beat out the lander yet. I tried doing a holiday reason in the country for the promotion, and it was less than the lander.
I'm cutting out the unprofitable placements from the white list camp and hopefully that will be profitable even if only a dollar a day or so lol...for the exp.
When you guys test landers do you test them in your whitelist camp or your ron.
Speaking of which my ron is down to 40k impressions which seems low and more placements to get rid of. I am going to check inventory on the site I am using and see if there is a difference between pop unders and pop ups as far as traffic goes.
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