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Riding Native All The Way To AWC in Berlin! (8)

04-13-2016 02:08 PM #1 noledude (Member)
Riding Native All The Way To AWC in Berlin!

Hey guys,

Decided to start my own follow-along for Native. I'm relatively new to AM, but instead of going into Mobile I've been messing around with Native for the past couple of weeks. I probably should have started my follow-along back then, but better late than never!

Here is a brief summary of where my campaign has been / is now:

I started running a Muscle offer targeting CA on MGID a couple of weeks ago. I must have got lucky, and was profitable day 1. For the next week I was consistently earning 50-60% ROI, cutting a few bad placements here and there. I was spending ~$200/day at this point.

The following week I decided to raise my CPC from $.28 to $.35 to try to scale a bit. This is where everything started going bad. I think the mistake I made was not creating a new campaign in MGID to test the higher CPC. It had no conversions after $200 spend, so I decided to revert to the original bid amount which was working.

Well now after creating a new campaign, and carrying over some of the blacklisted placements, the offer just doesn't seem to be converting. It's getting plenty of clicks. My landers have a CTR ranging from 15-20%.

One of the big differences between this campaign and my original one is the amount of 1-click placements that are popping up. What I mean by this is that I'm hardly able to make cuts on placements because I'm getting sooooo many that just have like 1 or 2 clicks on my ads, and nothing more. So it's rare that one placement receives enough clicks for me to have enough data to cut it.

Profit/Loss so far:
Cost - $2800
Revenue - $2596
Profit : -$204

I'm currently testing a new offer. But getting similar results.

ON TO THE FOLLOW-ALONG:

Goal - Get profitable with Muscle offers on Native. More specifically, get back to at least 50% ROI on this campaign. Make enough profit in this campaign to pay my way to the AWC in Berlin

Traffic Source/Offer
Traffic Source: MGID
Offer: Muscle trial

I believe offers that target male demographics worst best on MGID

-Country/Bid Prices/Budget
Country: Canada
Bid price: $0.28
Budget: $200/day

-Tracking
Adsbridge

What's next:

Continue running traffic to new offer
Create new ads (currently only 1 of my ads is receiving most of the traffic.)
Implement system to filter bot traffic (need to learn more about this)
Start brand new campaign with higher bid
???
Profit

Thanks for reading!

04-13-2016 03:15 PM #2 thenjp (Member)

Well shit.

Thats awesome.

I know people who have dropped several $$$$ on MGID and have nothing to show for it.

I was in a similar situation to you though. Launched a campaign, hugely profitable—no idea what I was doing or why

There are several things you need to look at before abandoning the old offer.

Here are some ideas to get you on the right track:

1. What metric(s) have dropped—apart from C.R. (Ad CTR, Lander CTR) Is it a specific ad thats dropped?
2. What ads converted before and create hypothesis on why. Then test those with new variations of those ads.
3. Work the landing page. How many different styles are you testing? What are you testing to improve conversions?
4. Are your once profitable placements still getting traffic—if not, why not.
5. Only create a high bid campaign once you have a good amount of data on the placements that are converting. I usually wait till about at least 3 conversions on one placement.

I don't run Muscle but I'm guessing your $200/day budget might not be enough for CA. I usually try 10x the payout daily to get worthwhile data.

The point is, I would really dig into working out why your initial campaign was a success, angles? images? landers? headlines? browsers? time of day? day of the week?

Also, hit up MGID for a rep if you don't have one already.

04-13-2016 03:31 PM #3 noledude (Member)

Hey thanks for the reply, @thenjp

Yeah I've heard a lot of mixed opinions on MGID, so it's definitely a bit surprising but awesome nonetheless.

1. I've noticed one of the ads that was doing REALLY well, just stopped getting shown by MGID. It was responsible for 12 conversions, but now even when I add it to new campaigns, it hardly gets any impressions.
2. See above. But I believe I've tried using variations of that ad and they just got buried. I usually have like 10-12 ads running at once, not sure if that's too much?
3. I was testing 3 different styles, 4 total landers. I honestly didn't do much tweaking cause the CTR was good. But this is definitely something I can work on. I don't have much experience 'tweaking' things for higher conversion rate, so I'm skeptical to screw things up.
4. My profitable placements aren't getting that much traffic and I'm not totally sure why. I've actually been increasing CPC on my solid placements to try to get more traffic from them. Started this last night so will wait to see results.
5. Thanks for the tip, I will wait before increasing the bid (wish I had this advice before haha).

As far as the budget, some days my camp won't even reach it's daily budget of $200. I suspect this has something to do with MGID only showing like 2 of my ads the majority of the time.

I could definitely be better at analyzing data, I'm still getting used to reading data from the tracker and making informed decisions. Hopefully by the end of this campaign I'll have it down.

I'm not really abandoning the old offer, btw. Just testing a new one to see if CVR is better.

Thanks for your help!