Quit my job - my first PPV campaign (17)
Hi guys,
I quit my job and decided to dedicat myself to AM, have a budget for 8 months to see if I can make it as an affiliate.
I've decided to start my AM journey with PPV traffic, in English speaking geo's to make it easyer to find keywords and targets.
Choose Sweepstakes offer on CC submit as I heard from 2 of my AM's that this kind of offers are going very well. (Q - maybe not the smartest conversion flow to start with?)
Traffic sources: PPV - propelmedia
Tracker:
Offers: Win Iphone Rockyfroggy/Happycrocky (converts on cc submit of 1 USD for trial)
Geo: CA
Payout - $21-$24
Networks: XY7Elite, Bizprofit, Peerfly
Vertical: Sweepstakes
Campaign setup: CA: split testing lp's - No direct linking
Other geos: sending traffic "lost traffic" from other geo's to international Email submit offers - direct linking.
So this is my first campaign. What I've done so far?
Keywords:
- Have a list of targets and keywords that I've got from propelmedia AM and from verios keywords tools.
Most of the Targets I found on spytools don't have any traffic in propelmedia.
Angles:
-Made up 1 angel that I believe could work. (Will be happy to show the landing pages to anyone who can help)
Landing pages:
Rip LP's: Saw 3 types of LP's in the spy tools.
- Survy
- Testemonials
- Fake news artical/fake blog artical.
Q: How do I remove the evil code from RIP landers?! I want to test and compare in order to have a benchmark.
Own LP's:
Created 3 basic lp's just to see if this angel get's any clicks - to see if I'm on the right direction.
I'm not very good at building landing pages and adjusting scripts...
First test - budget $15 per day, Total budget $30: testing only my own lp's.
Ran the offer for 2 days with one angel on the 3 lp's that I've build: CTR: 1.45% 1.85% 2.45% are those to low?
I was happy to see that the lp's got some clicks, made me feel that maybe there is some potential with this angel.
Choose LP 3 with 2.45% and Created a better version of it (sent it do a designer who build me a landing page with muse -
then sent that to a guy in Fiver to make it just with CSS to make it faster as the landing page was really slow).
Took the new improved LP and made 2 versions, one basic and another one with a JV "welcome message" to see if it help the CTR.
(Will be happy to show the landing pages to anyone who can help)
Second test: budget $35 day 1, $20 day 2. Total budget: $55
First day stats: split testing the 2 lps (Basic lp and LP with Script). Budget $30.
Stats:
LP with script: Visit 2244 Clicks 61 CTR 2.71% Conversions - 0
LP Basic: Visit 2266 Clicks 62 CTR 2.73% Conversions - 0
Plans:
1. Finish the secound test with $20 budget to get more stats on the 2 lp's above.
2. Build a simple quiz LP with
3. Remove "evil code" from 2 rip landers
4. Do another 2 day test with with 3 lp's: 2 rip landers & 1 simple quiz lp that I'll Build.
Q:
1. Is it smart to start with this kind of offer flow as I'm just getting started. Would you recommend a different offer to start with on propelmedia?
2. How do I remove the evil code from RIP landers?
3. Is a CTR of 2.71% considered normal? or is it too low?
I think $18 offer is too high for beginning. Imho you need to burn at least 500$ or maybe 1000$ to find some converting placements, if your landing pages are good enough. Although dont have any idea with keyword targetting.
Instead of a going for a high payout offer, sticking to mobile appetizer and going with low payouts(under $2 or maybe 5$) will give you more conversion data. 2.71 ctr is depends on offer and conversion rate to say something like its good or not. sometimes you can be profitable with %1 ctr and can loose money with %80 ctr 
The point is the conversions, CR/CRV. You cant get enough conversion data with 50$ budget, maybe 1 conversion but it means nothing.
Also geo is very important. English speaking geos are usually expensive. You should try Asian, African or LATAM geos.
It really isnt the best idea to start with offers with such high payouts. To be able to actually optimize your creatives, you need some conversions and with the daily budget you have, its simply not gonna happen.
When starting fresh on a source, you dont know anything about it... you need to block the bot placements and under-performing placements. This is done the best with cheap traffic and low paying offers.
Cheap traffic - you can buy lots of it even with a small budget and it will be easier to spot the bots.
Low payout - you will get multiple conversions with these, while you'd be waiting for one with the high payout offer, simply because the flow is easier.
To clean ripped LPs of "evil" code, you need some coding experience or hire someone who has it. There really isn't any other way.
The CTR looks normal to me, have seen both lower and higher to turn positive ROI.
As a first step, I would suggest picking an offer with easier flow, its really better for learning purposes.
Good luck
I can hook you up with some low payout offers that are easier to convert, ping me on skype
Payout - $21-$24 and budget $15 to test.... Firstly take offers up to $2 and test it
Thanks for your feedback!
I'll focus on cheaper geo and easier flow.
One more note - be very careful with fake news or blog articles. Check they have a disclaimer saying that they're an advert somewhere on the page, and it's best to read up on the regulations for the geo you're targeting if you want to run that sort of lander.
I ran this very same offer around Christmas time, last year. You definitely don't want to direct link so that's good, also I would suggest not to make your own landers just yet. See what's out there (Landers) and than optimize.
In my experience, anytime you start with a new traffic source, spend some days learning the type of offers that work for them. You made need to spend money or spy for days. But once you have an idea of what works, it will become easier, and than its a matter of testing that vertical.
The traffic will tell you want works and what doesn't. By only testing one offer/vertical on a traffic source you have no experience with, is just rolling dice and hoping to get lucky.
Hi i also start PPV last week same traffic source, i only test $20 on a survey offer that pays $3
I actually made a small positive ROI, i wasn't tracking at all, got the domains from AEA tools only 5, i know is nothing we need a lot more.
i guess i got lucky lol.
But i think if you run survey we can work together and share ideas i have the lander that i also created on AEA tools.
I will launch the campaign again on PPV tracking and with at least 500 urls and keywords.
Plus split test 3-4 landers and offers on the back end.
I made the offer using ad copy from profitable campaigns i run on bing, so i target the urls that gets the majority of the traffic
Good luck on your testing and if you want to connect i'm here
Gabriel
Hi,
So I've droped the CA CC campaign. With halilb & matuloo recommendation started searching for LATAM CPL offers that allow PPV,
8 offers where rejected by the traffic source since they contian Exit pops.
4 international offers didn't show a conversion when I tested it on my own (tested from my own geo with a diffrent CPU and with a proxy from LATAM geo)
Finaly found 3 offers that where approved and working.
Plan to start with one offer - direct linking.
Next Spent a few days digging in Propelmedia trying to understand what targets with traffic I can find with their "Find Keywords" tool.
(many targets found with Spy tools don't seem to have any traffic in Propelmedia)
That search give me a general idea on what pages/keywords/urls/ I can target and 1 very specific idea that might be logical for the end user.
sweepstakes CPL campaign.
Geo: BR
Payout: $0.1
Traffic source: Propelmedia
Method: Direct linking
Day 1:
Cost: $12.98
Convertions: 33
Rev: $3.3
CR: %0.77 (CR by traffic source, the CR in the affiliate network is higher 0.94% due to some traffic not from the correct geo - I'm redirecting the "lost traffic" to similar CPL offers)
First conversion was made with the specific target I found before I've even notice traffic started - which gave a nice feeling
Added the more general targets after that.
Day 2:
Cost: $11.02
Convertions: 29
Rev: $2.9
CR: 0.85% (1.30% by affiliate network)
What I did in day 2:
- I'm increasing my bids in order to get more traffic from converting keywords and those who are related to them.
- Added more keywords to test.
- I've paused one of the converting keywords after spent $6.47 which gave 11 conversions ($1.10 Rev) in order to get data from other keywords.
- 3-4 keywords where profitable but with only 1-2 conversions - so increased their bids in order to get more traffic to analyze.
Plans:
I plan to let it run for another day at $10 (get more data to work with) after that I'll analyze per keywords hope to find something profitable and work from there.
I'll take webdev recommendation and spy on landers- will hold off making my own.
gmjmarketing - I've sent you a message with my skype.
Update:
In day 3 and day 4 keeps pausing non performing and non profitable keywords (after spent 4 or 7 times the payout).
Found 4-5 profitable keywords, created a campaign just for those profitable keywords.
Manage to mess up the tracking right after setting up the profitable campaign so no data to work with for day 4 and 5 for the test campaign or t but CR is increasing (conversion have been tracked just not the source & keyword).
Fixed tracking but had to re-submit the campaigns for approval so no traffic for now.
Plans for tomorrow:
Keep optimizing & adding new keywords for the test campaign.
keep track on profitable campaign, if ROI still positive then:
- Increase bids to be the "number 1 bidder"
- setup another campaign in another geo for the same offer with the profitable keywords
Nice, so you were able to find your first few profit pockets (keywords). Its a good idea to target just those in a separate campaign. When raising the bids, take it slowly in small steps, there is usually a level you don't want to go over because you will start loosing money. If you jump up with the bid too much at once, you won't be able to identify that level.
You can also try to use the "duplicate" strategy to trick the algo. Duplicate the campaign, keep the same keywords and everything - watch if you get more traffic when you combine these 2 campaigns. If not, try to bid on a different level with 1 of the campaigns.
Since my last post I mainly optimized the campaign, added placements paused placements.
On the 02/05/2016 I've launched the same campaign in another geo in LATAM (id 10657020).
So at the moment I have 3 campaigns for the same offer (10641860 - broad target BR, 10649860 More targeted for BR, 10657020 - another geo in LATAM)
Here are the total stats per day:
Here are the stats per campaign per day.
I've ran into a few difficulties:
1. Not getting enough traffic from profitable placements
2. 10641860 - around 100 placements are only getting 10 impressions per day so takes a long time to for them spent 3Xpayout.
I'm thinkng maybe just cut all of them as even when I'm around 1.6 rank I don't get much traffic so very little chance that I'll
have something that could be scaled.
3. 10649860 - which have less then 20 placements - don't get much traffic compare to the same placements at the same bid on
10641860.
4. some of the same placements perform better on 10641860 compared to10649860.
my paln is to gether a few more days of data and then see if I can take the ones with 30%-40% ROI to be green by targeting only specific hours and days.
Ok, looks like you're getting more into it.
Looks like your volume is already pretty low, if you turn to day-parting now, it will take another dive and that's something you don't really want. You need to focus on improving the performance of your current funnel or come up with a new one, instead of limiting your volume even more.
In your previous posts you mentioned you're about to start with a direct link, is this still a direct-linked campaign or you are using a LP by now? If not, you should definitely test some.
Hi matuloo,
Yes still running direct linking - I'll start to test a few LP's in a few days.
Originally Posted by hogtraffic
i have direct linked some campaigns and i discarded them all this week .
always use landing pages in the beginning .
landing page helps with lot of things .
first of all it helps to cut bot traffic when you see the ctr in around 100% of some placement then cut it .
also if you saw some placement with 0% ctr of course after spending little bit , then cut it it's waist of money .
now tell how come you will know all this using direct linking !!!.
that will coast money too much using direct linking
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