Native advertising to become less effective? (5)
http://marketingland.com/now-ftc-spo...ts-next-158262
Came across the above article. How do you think this will affect us marketers, if at all?
Yes, it's almost certain to.
Native advertising is perilously close to being paid editorial right now, and the FTC and equivalent bodies really don't like that.
However, it'll still be possible to be profitable - just like every other traffic source that started out as the Wild West and gradually was tamed.
Native will be the next FB.
MAn this article is from January, all those rules are there already since then ;-)
Originally Posted by bluecrayon
Dont let news stop action.
*Stop looking for tricks*
Im still making money from adwords as an affiliate even though adwords hasnt been 'in vogue' for years.
*The 'tricks mentality' will never help you build a business*
The tricks mentality will always cause you to look for...
...the best traffic source
...the best vertical
...the best offer
...the best _______
The sad, frustrating, infuriating answer is that they all work. Just launch. Once you get data, model and project.
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