Home > Paid Traffic Sources > Mobile

App Install Traffic Sources (4)

04-12-2016 10:14 PM #1 haf08001 (AMC Alumnus)
App Install Traffic Sources

I want to promote a popular mobile app on android through mobile display. I checked similarweb and found that search traffic accounts for 50% of all traffic, social accounts for 15%, and direct traffic through google play accounts for 20%. Mobile Display only accounts for 0.5%. From my own experience, this makes sense because I'd rather search on google than click on some suspicious banners. So, I suppose that is common for other app installs. What's the point of promoting apps through mobile display when it only brings in 0.5% of all traffic?

04-13-2016 10:18 AM #2 caurmen (Administrator)

Those numbers might just mean that no-one or almost no-one has run a campaign promoting that app on mobile display yet!

I suppose that is common for other app installs.
It's best not to assume things like this in the affiliate world without more data. There are all sorts of odd pockets of practice around the place - some apps will get almost all organic traffic, some will be driven largely by social, and some get tons of traffic from display.

If you've checked 20 apps in a specific vertical - and I'd do so on several different tools, too, because individual spy tools have their own biases - and all show a consistent pattern, then you can be more confident that's the case. But extrapolating from a single data point is risky.

A lot of apps get a lot of traffic from display. Some work well with it, some don't. In general app installs are less of a big thing these days than they were a few years ago, partially due to the slowdown in the app market as a whole (look for chatbot offers coming soon, as the chatbot revolution kicks off), but it's not dead, just quieter.

Hope that helps!

04-13-2016 01:09 PM #3 matuloo (Legendary Moderator)

What Caurmen said, plus one more thing.

You have to realize what the traffic distribution across various ad networks looks like.

Take a look at the image below :



Source: http://w3techs.com/technologies/over...dvertising/all

Im not sure how accurate the data is, but lets assume it is. So google's ad network controls 85% of all traffic you can buy. Their search will be a large portion of it, and Im sure many spytools will simply mark anything with "google" in the url as SEARCH. So that might be the reason for the high search %.

Anyways, look at the other networks in the list, even such a huge network as exoclick does only have a market share of 0.4% !!! And they server 5.000.000.000 ad impressions per day. According to your findings, mobile display accounts for 0.5%, so thats more than exoclick Doesnt look all that bad to me, right?

NOTE: I realize I reaaaaaly simplified this comparison. Just wanted to show how huge google really is and that a small % can actually account for a mega amount of traffic.

04-15-2016 02:40 PM #4 haf08001 (AMC Alumnus)

That explains a lot. Thanks.

Home > Paid Traffic Sources > Mobile