Hi guys!
I find video promotions particularly engaging, they roll a story in front of the user's curious eyes... especially on social.
Well, I believe I am not the only one feeling this way. As a tip for you, my dear marketers I bring you today an interesting
quote, I happen to come across it online :
"Towards the end of 2015, social networks became more focused on re-inventing video than ever before. From Instagram’s new video application Boomerang to Twitter’s ScratchReel feature and Pinterest’s Cinematic Pins, mini video is being pushed aside in favor of ultra-short “mini-micro” sequences.
Sometimes brands and media employ these new functionalities and sometimes they create their own micro videos. For example, many fitness brands are making 1-minute micro training circuits for fast-paced consumers. Likewise, Tastemade, is transitioning from 3-minute videos to 20-second micro videos to support their thriving community of food and travel lovers.
What’s the key takeaway? Don’t be fooled by the name. "mini-micro" is making a huge splash..."
my source: http://www.socialmediatoday.com/soci...fford-miss-out
Cheers
Ilana
Is this what STM is for?!