Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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ZeroPark Search campaigns (5)

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Hi All,

Has anyone had any experience with ZeroPark Search campaigns? (not the PPV or Domain Redirect).
Search is a relatively new offering from Zeropark so I haven't been able to find any details
about it.

If anyone knows anything about it....Successful niches, approximate volumes, bid prices etc that
would be most appreciated. I am thinking to try a finance offer on it.

Best,

Mark

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I tested it a few months ago with 2 campaigns that were doing well for me on other search platforms. I spent maybe $500 before pausing. ROI was terrible. My take aways:

Pros:
- They approve just about everything. You don't have to worry about symbols, language, correct display urls, etc.
- CPCs are DIRT cheap. I was was bidding $0.26 for mainstream auto insurance keywords that are $26+ on adwords....
- Decent volume on mobile

Cons:
- VERY high CTR, but the clicks did not convert. Which leads me to believe it's even more riddled with bots than their PPV & Redirect traffic.
- Low limit on how many keywords (and neg keywords) you can use per campaign.
- The volumes listed for search keywords are far from accurate. (I was told this from ZP)
- No ad extensions.
- Low Desktop Volume.

I'd love to hear other peoples experiences as well. The traffic is so cheap, it was hard to walk away from.

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Been working with them for a couple of months. Kind of expensive, but we're found some good customers. Haven't tried search yet.

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So their PPV and Redirect is riddled with Bots? Is there anyway of measuring/stopping these bots or claiming a refund for
bad traffic from them?

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With PPV & Redirect camps you can blacklist the targets that you think are bots, but this isn't an option with search.

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