Hi guys,
working on new angles for your campaign? thinking about how much targeted ads can improve your results ?
Well it seems that a psychological response of the users, triggered by behavioral marketing, can boost a lot the results of your efforts.
'Behavioral marketing – the practice of targeting people based on their behaviors and actions, as opposed to demographics or other less personalized metrics – has become hugely popular in recent years.
In a new study published in the Journal of Consumer Research, researchers have found that aside from enabling you to reach a more targeted audience, behavioral marketing may also have the capacity to alter a users’ perception of themselves, and thus make them more likely to convert. ... when a consumer is targeted by ads which imply something about who they are, they’re actually more likely to try and live up to that label.
1. The key element to consider is identifying the right triggers – if you can accurately detect the right purchase-related behaviors, then your behavioral marketing efforts can be made more effective by emphasizing the psychological traits which improve perception of your brand and products, as those factors can work to boost consumer interest by reinforcing conditions which they would like to emphasize about themselves.
2. Another element to consider is how consumer interest in other, similar brands to yours can also help to boost self-perception among your target audience. If, for example, you sell environmentally friendly products then it’d likely be of benefit to target consumers who’ve registered interests in other, tangentially related organizations, as reaching them with your products would work to reinforce their perception as someone who case about the environment.'
my source: http://www.socialmediatoday.com/mark...boost-interest