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My Mobile Squeeze Page is not Converting. Please Help (10)

04-07-2016 08:32 AM #1 mike35 (Member)
My Mobile Squeeze Page is not Converting. Please Help

I’m doing mobile advertising and using Airpush banner (300 by 250) to drive traffic to a squeeze page to build a list. I’m new mobile advertising and I just can’t make it convert. I have send over 1200 click to different offers and squeeze pages. The 2 Squeeze page below have performed the best but the optin rate is still awful. I’ve sent over 600 clicks to both landers with only 4 conversions.

Lp 1: https://healthylifefactor.leadpages.co/newmobile/ optin rate: 0.5 %
Lp 2: https://s3.amazonaws.com/flatbellymi...ewmobile2.html optin rate 1.5 %

This landing page: https://s3.amazonaws.com/flatbellymi...ewmobile2.html works like this, when someone clicks the button on their mobile device for the report their email client automatically opens up and all they have to do is press send to get the report, they don’t have to enter their email address. I attached an image of what it looks like when they click the button and their email client opens up below.

My bounce rate for both these landers is about 2.5% which looks suspicious. I don’t know if I’m getting mostly bot traffic or not. The landing pages looks good on all devices, is responsive and page load time is fast.

What am I doing wrong and any suggestions on getting my optin rate to at least a 40% on mobile.

The banner I’m using to send traffic to those landings is below.

Thanks for your help!

04-07-2016 09:25 AM #2 superp (Member)

How much did you pay for those 600 clicks ?

I have been testing squeeze pages and have got similar results, however I am not complaining cause mobile traffic is cheap

04-07-2016 10:23 AM #3 caurmen (Administrator)

I too have been doing a bit of mobile-based list-building recently. Lower conversion rates seem to be very much a thing - hardly surprising given that entering your email's a complete faff on mobile. I'm considering developing an app to perform the same function instead.

Two suggestions I'd strongly recommend:

1) Bot test. Really. They're fairly easy to do - http://stmforum.com/forum/showthread...367#post180367 - and if your traffic is bots, you're basically wasting your time and money.

2) Javascript tracking on your page, and lots of it. Get Google Analytics or similar on there - if you don't like GA here's an open-source equivalent and use their event tracking to track the crap out of your page. Find out what your visitors are really doing in as much detail as possible. I'd also recommend firing a few events for "has been on page for a second" and "has been on page for 5 seconds".

04-07-2016 11:47 AM #4 mike35 (Member)

I'm paying 6 cents a click. I've tested raising my bid to 30 cents and still get same results, so with Airpush I'm pretty sure raising your bid doesn't effect conversions. I maybe wrong.

04-07-2016 12:10 PM #5 ploppythejailer (Member)

There was something that was released a while back called "Mobile Optin" or something similar, released by the "guru" type. Remember seeing that it cost a fortune to join (something like $5k), but it was based around a 2 click mobile optin system..

Not sure how it works, but im sure it could be replicated. It did get my attention at the time until i saw the guru price tag!

04-07-2016 01:23 PM #6 ploppythejailer (Member)

Got me thinking more about this, so did some more research on this magic guru system (thats now closed & was $1500).. after reading some reviews it turns out that its doing the same as what you are! Just opening an email up ready for them to hit send.. no magic... bloody gurus!

04-07-2016 01:33 PM #7 caurmen (Administrator)

@ploppythejailer - that has gotten me thinking about easier ways to do this, though... A bit of research shows it's possible to pull email addresses from both Facebook Connect and Google OpenID. Time to do some coding...

04-07-2016 01:42 PM #8 ploppythejailer (Member)

yeah i did think this guy was gonna be using some kind of fb connect system etc.

Do keep us posted if you get it working.

04-07-2016 04:22 PM #9 mike35 (Member)

Yea it's a waste of money all you need to do is put this in the button link "youremailgoeshere?subject=Send me %22The Best Tasting Fat Burning Brownie Recipe You've Never Tried (Paleo)%22&body=PUSH%20SEND%20NOW%0A%0APlease% 20send%20me%20my%20free%20recipe%20%20%22The Best Tasting Fat Burning Brownie Recipe You've Never Tried (Paleo)%22%20%0ABy%20sending%20us%20an%20email%2C% 20we%20will%20reply%20with%20access%20information. ..%0A%0APush%20Send%20NOW.%0A%0A%0A%0ASecretCode:: ::::" And just replace the text. It's very simple coding. Once they click the button it will open their email client.

04-08-2016 08:17 AM #10 alfiss (Member)

I've designed a lot of landing pages for the MMO niche, and been optimising like mad for optin %s, and thought I could offer some thoughts here.

The first link opt in button seems to be halfway below the fold for me on the desktop, this needs to be fixed. On mobile above the fold all I see are some logos, an image and DOWNLOAD. No one is going to download something they have no clue what it is about.

While designs are simple, and simple works, but it feels to me that are a little too simple. Try using Instabuilder. Designs are clean yet a notch fancier. No one trusts a site that looks like it was created 10 years ago.

Try using arrows, colors, lines, movement etc
to attract attention to the CTA.

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