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Running Mobile? Boost ROI with Granular Offer Testing! - Part 3 (11)

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Find Part 1 Here...




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STEP 3: INITIAL RESULTS

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General Wifi:

Offers Stats:


ISPID Stats:


Not too much data yet, and the overall offers stats don't look too good. But for the 4 ISPIDs that have made 1 conversion/ea, when I drill down to offers the offer that made that conversion is green. So by running more traffic I could end up with a few major ISPs in profit. Will run more data and then decide.



Adult Wifi:

Offer Stats:


ISPID Stats:


Again, not enough data yet. The only ISPID with "green offers" when I drilled down, is 3369. The overall offers stats look dreadful as well. So I've decided not to continue with this camp.



Adult Telcel:

ISPID -> Mobile Carrier -> Offer:


This is the "tag-along" wifi traffic from Telmex/Telcel. Nothing too exciting yet. I'll just cut offers that made 0.06 and 0.45 and run more traffic to see if things pick up, because some of the offers haven't even had a chance to convert yet.

Telcel portion of ISPID 366660:


These are stats for the Telcel carrier traffic, which looks really promising! However, remember that we can't JUST target Telcel carrier traffic on popads.

So what I'm going to do next, is set up camps on other traffic sources to target JUST Telcel carrier since I know it converts so well. Cha-Ching!



General Telcel:

ISPID -> Mobile Carrier -> Offer:


This is the "tag-along" wifi traffic from Telmex/Telcel. Doesn't look too impressive so far, but then I still need to run more traffic to it to make sure.

Telcel portion of ISPID 366660:


These are stats for the Telcel carrier traffic - not enough stats to say anything, but based on Telcel carrier stats from the adult camp, I'd definitely test these mainstream offers on another traffic source as well.



General Iusacell:

Mobile Carrier -> Offer:


Too earlier to tell but looks like the ISPID has a chance! But you can see that the Iusacell traffic is converting very well, so I would definitely go to another traffic source and set up a camp to target just Iusacell carrier traffic. Cha-Ching again!



Adult Iusacell:

Mobile Carrier -> Offer:


Same observations as for the General Lusacell.



As for the Nextel camps - there's simply too little traffic to be worth the trouble. I was already bidding top bid and after over 10 hours these were the stats:



I would probably set up the same tests for Nextel on another traffic source - one that has more Nextel traffic.



Please find Part 4 HERE!





Amy

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Not sure if you feel the same but it has happened to me where when you take the results from one TS to other, often it does not always hold up well? Wanted to see if you observe the same or have any advice for this since this is where I am usually stuck at (limited to finite traffic sources)

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Of course every TS will be different. With carrier traffic though if you find the right offers that give you high ROI, the chances of finding success on other traffic sources are higher than for say wifi traffic.

The KEY to this whole method is to find WHERE all the carrier traffic is. Once you know which geos on which TSs have a lot of carrier traffic, you can do the mass-testing of offers. Once you know which offer converts well for each carrier, you can then scale.


Amy

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Awesome Tutorial, Amy! I'm glued in. Thanks for the post!

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This is awesome Amy!
can you recommend traffic sources where you can target the carrier ? Im currently running only on Popads.

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Nice framework for testing, well organized and planned. I'm sometime not enough detailed in my testing and should be more like you

Cheers

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Popads, Zeropark, Propellerads, and Adcash to name a few. Exoclick & Reporo for adult.

(Disclaimer: STM does not endorse any traffic networks. Please exercise due diligence before signing up.)



Amy

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@ vortex
thank you ! and nice disclaimer, i wont hold you accountable lol

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Haha thank you my friend! The disclaimer is more a common position shared by the STM admin/mods team. I'm trying to include that disclaimer when listing traffic sources / affiliate networks / 3rd party services. This is because we have no control over changes that may happen with any network/service in the future - it's to protect us against accusations for "recommending" networks just in case they cause problems for members later (knock on wood).

BTW this is also one of the reasons why I never accept referral fees of any sort when referring members to networks.



Amy

P.S. Great follow-along you have my friend - you're amazing! Please keep that up!

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Great guide as usual Amy.

May you help me to clarify why we cannot just target Tecel carrier traffic on popads cause I do not really understand this point ?


Many thanks

Tien

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This IS confusing for sure!

If you go through part 1 again - towards the bottom I provided an explanation:

Targeting carriers on PopAds can be tricky, because they have a weird way of classifying their wifi vs. carrier traffic. Sometimes you CAN'T JUST target the carrier - you have to target the entire ISP, which includes BOTH carrier AND wifi traffic.

Therefore, if you want the carrier traffic, you'll need to pay for the wifi traffic as well - AND you'll need to figure out how to make the whole thing profitable overall, or forget about it altogether.

A good approach would be to try to target the carrier you need, and set the "Connection Type" and "Connection Speed" to cellular/carrier, run a bit of traffic (a hundred impressions will do), then check Voluum stats under "mobile carrier" to see if you're getting mostly carrier traffic or wifi traffic. If you're finding that you're getting a lot of wifi traffic, THEN perform the "CAR/NO CAR" test as described in this series to figure out whether there's a way to target just the carrier of your choice.

Hope that explains it! It's one of those things that takes way too many words to explain, but when you understand how it works, it's easy really. It all comes down to setting up a test to see how PopAds is classifying its traffic, and figuring out how to target what you're wanting to target.



Amy

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