Home > Technical & Creative Skills > Tracking Campaigns

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Tracking Conversions From Back Button (16)

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I'm currently running a mobile campaign (you can see it in the mobile follow along), where it is only profitable with the conversions coming from the back button.

The back button redirects to a different landing page I am using for the same offer.

I am using Voluum for tracking.

What I want to do is to be able to have all the conversions counted for the original lander (the one I am driving traffic to), to be able to assess the profitability of the campaign.

What I initially did is I created a campaign called "Back Button" in Voluum and added its link as the back button link in the original landing page.

This helped me in tracking the conversions coming from the back button, but I now have the data on 2 separate campaigns.

In addition, I will not be able to know the traffic source "Website ID" because these tokens are in the original campaign.

Is there anyway to have all the data in 1 campaign to be able to optimize?

Let me know if you need more clarification.

Thank you,
Ahmed

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I think you could just setup the campaign to have 2 offer links. One that goes to xyz/click/1 and another to xyz/click/2. That would probably work although I've never set something up like that before.

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I don't know if this is the right way, but what I've done is created another campaign in your tracker. That campaign will spit out a new tracking link > use that tracking link in your back button redirect link on your main lander.

That back button campaign can be split tested to use landers. direct link to offers, etc.

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I also setup separate campaigns for backbuttons.

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What is the reason of setting up a seperate campaign for back button if you have things like theparkingplace.com or redirect.com that optimize your remnant traffic (campaign paused, backbutton, other country, carrier, etc) that gets optimized real live on eCPM

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You dont run your own campaigns, do you?

We are talking about how to track it, so it wont get mixed with the original traffic and screw up the optimization process.

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I've noticed a personalized lander (whether its back button, timer redirect, etc.) that looks similar to my main lander, converts a lot better than using monitizer, ytz, etc.

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I just had an idea. You can probably add a custom token to the campaign url like ?camp=back or something so that it shows up in the variables. Then you could just drill down into it.

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1. Add the same offer as a second offer in Voluum (same offer is entered twice, just name the second instance OFFER NAME - BACK BUTTON or something).

If it was DU Speed Booster you would have:

a. DU Speed Booster
b. DU Speed Booster - Back button

You are using the same affiliate link in both offers.

If you are using a unique lander for the back button, just have the back button redirect to that lander and place the special Voluum click link on that lander.

2. Then on your landing page have CTA clicks go to one offer, and then the back clicks to the other offer:

Landing page CTA: xxxx.trackvoluum.com/click/1
Back button URL: xxxx.trackvoluum.com/click/2

3. Then when you look at your campaign stats you will see the two offers and which got the most conversions.

4. Then either drill down website id reports for the entire campaign, or click on the back button offer first and then drill down website id reports.

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You didn't read his post. His main offer is most profitable on the back button. Not the initial CTA. This is typical with mobile landing pages.

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Hi lanikai87, thanks a lot of the feedback.

I'm using a unique lander for the back button.

The back back button URL will be my landing page URL, right?

So in this case my main landing page CTA will be xxxx.trackvoluum.com/click/1 and my Back button landing page CTA will be xxxx.trackvoluum.com/click/2 ?

Or should I upload my back button lander as an offer and have 3 offers for my main lander?

I'm a bit confused on what to do if I have a unique lander for the back button.

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Why is that though? Feels like if my knee jerk reaction is to just hit the back button, being shown yet another similar lander promoting the same thing would just annoy me. 'Tis a mystery, this craft.

Do you angle that lander for the rejects, or could it just as well have been the main lander?

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@lanikai87 thank you very much, it's working like a charm now!

I just made the back button link my other landing page and the back button LP cta as click/2 as you mentioned

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Nice!

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This is something I was wondering as well. I created a separate campaign for my backbutton redirect. Works well, getting good conversions. Problem comes when blacklisting. When I blacklist placements that appear to be unprofitable on my main campaign, I find that my revenue decreases dramatically.

So it must mean that some placements aren't converting on the main page and only convert after they hit the back button. Is there a way to pass the placement token to the backbutton campaigns? So that we can track exactly which placements convert at which point in the funnel.

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Hey krass420, that's exactly the problem I was facing and lanikai87 solution mentioned above fixed this issue for me.

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Home > Technical & Creative Skills > Tracking Campaigns