Hey guys!
I have a successful search campaign in the moving vertical (100% Adwords, 99% search, 1% display) with around 60% ROI (XXX-XXXX Spent/Day).
Installed a FB retargeting pixel and this works fine as well, but I want to scale to other sources.
What would you do? Which sources would you choose to scale this lead gen campaign?
Thanks for your help!
this is unlikely to perform well anywhere outside of search other than very targeted display or co-reg placements. Perhaps some very targetted email newsletters?
That's a very impressive ROI with a good daily spend!
Have you maxed out all the possibilities there are in the search channel? Apart from adding more and more keywords/phrases, you could expand to more search engines if you havent done that yet (bing, yahoo, yandex, etc) and also start making money on these. Volume will be lower but ROI will probably be even higher due to less competition.
If search works well, then PPV traffic will also work well as this is basically a search channel as well (pull-channel) so if I were you I would get in touch with Trafficvance, Leadimpact and 50onred.
If you want I can bring you in touch with an AM at these companies. Just hit me up on skype.