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BAM! Facebook Removed 20% Text Rule (11)

04-06-2016 12:27 PM #1 ivocado (Member)
BAM! Facebook Removed 20% Text Rule

Enjoy Your Reading:

http://wersm.com/has-facebook-finall...d-the-20-rule/

have you already been testing it? we are doing so right now...

04-06-2016 12:28 PM #2 mrbraun (Moderator)

Thank you for sharing!

04-06-2016 12:35 PM #3 shishev (Moderator)

Seems like good news, but this could be a little worrying in general:

"That is simply because, although you are now allowed to use images with more than 20% text, Facebook will penalise you for doing so.
In fact you ad can now fall into 1 of 4 categories:
Image text: OK – you ad image contains little or no text
Image text: Low – your ad’s reach may be slightly limited
Image text: Medium – your ad’s reach may be limited
Image text: High – you may not reach your audience"

"May be slightly", "Limited" and "May not" are sort of vague terms, aren't they? Hope FB posts some more detailed explanations on that.

04-06-2016 12:48 PM #4 affiliaxeguy (Member)

thanks for the update ivocado.
will make sure to test how it performs now with the new rule.

04-06-2016 01:49 PM #5 Mr Green (Administrator)

Nice share!

04-06-2016 05:01 PM #6 chaabanov (Member)

Ehh got too excited before I realized they didn't completely remove it. Haha! Nice share though

04-08-2016 12:39 AM #7 bobliu (Member)

About time!

Quote Originally Posted by shishev View Post
In fact you ad can now fall into 1 of 4 categories:
Image text: OK – you ad image contains little or no text
Image text: Low – your ad’s reach may be slightly limited
Image text: Medium – your ad’s reach may be limited
Image text: High – you may not reach your audience"
@shishev this must mean they're subjecting the images to some OCR? Create text in captcha style and it could bypass these filters?

04-08-2016 01:29 AM #8 shishev (Moderator)

Quote Originally Posted by bobliu View Post
About time!

@shishev this must mean they're subjecting the images to some OCR? Create text in captcha style and it could bypass these filters?
I sure hope it's some simple OCR man, captcha style text bypassing sounds awesome haha, I'll probably even test this out! Though these FB guys have been known to be almost as crafty as us marketers I'm sure we'll be able to figure out a whole number of ways around this as usual.

04-08-2016 02:32 AM #9 arsitek (Member)

Nice man.

04-08-2016 08:30 PM #10 sleenirvana (Member)

Yeah no difference. More text means less reach. Same shi*, different toilet paper.

04-09-2016 04:18 AM #11 johnaff (AMC Alumnus)

Quote Originally Posted by sleenirvana View Post
Yeah no difference. More text means less reach. Same shi*, different toilet paper.
At least theyre not nazis about it anymore. Adding text does wonders for ctr

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